This Swimsuit Is Expensive, but I Can Tell You It's Worth It

As a fashion editor, I get asked time and again what items are actually worth spending money on. Über-stylist and Rosie Huntington-Whiteley's main lady, Cher Coulter, once told me that high up on her list of recommendations is a small Saint Laurent day-to-night bag, a decent pair of loafers, a forever trench and a Victoriana blouse. Some women always invest in winter coats, others in occasion dresses or designer denim, but me? I'm a (relatively new) advocate of expensive swimwear.

It all started when my stylist friend and swimwear addict Lily Russo set up an online beachwear website with her sister and mother in 2012, called BeachFlamingo.com. Since then, the resortwear market has been expanding—one recent report predicts that the global market for swim- and holidaywear is set to exceed $20 billion by 2019. Added to that, any high-fashion buyer will tell you that they're ploughing more spend into the luxury side of this booming department. There are a high demand and an increasingly varied supply, but one designer swimwear name will always be referenced, no matter how many new labels come to the fore: Karla Colletto.

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Hannah Almassi
Editor in Chief

Hannah Almassi is the Editor in Chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits.

Hannah currently resides in Eastbourne with her photographer husband, incredibly busy son and highly Instagrammable cat.