EmRata, Gigi and I All Own This Expensive-Looking Bag—and It's On Sale Today
Style Notes: Emily Ratajkowski wears JW PEI's Gabbi bag in yellow with a little black dress.
There's nothing quite like seeing a celebrity wearing an affordable brand, is there? Especially when it looks designer. JW PEI's bags and accessories, while mostly under-£100, have been spotted on the likes of Emily Ratajkowski, Megan Fox, Anne Hathaway and Gigi Hadid, and so many fashion editors and influencers are also getting in on the expensive-looking designs as well. I for one own the Gabbi bag (EmRata's fave and the brand's first viral hit), and it's not unusual to turn up to any London fashion event and see this style, or another of JW PEI's chic designs on the arms (or feet—the shoes are great too) of the city's best dressed.
Stylish but still fun, the brand often releases its minimalistic designs in an array of colours, from rainbow brights to timeless neutrals. So, whether you're looking to use your accessories to add a pop of colour to your look this season (anyone else obsessed with the red accessories trend happening right now?), or you're looking to find a classic black, tan or neutral designer-looking handbag that you can wear with everything, you've come to the right place.
As if you needed any further proof that JW PEI bags were a wise investment, I just discovered some of the brand's chicest styles are actually on sale in today's Amazon Prime Day for just a few more hours. You've got until midnight to bag (pun intended) yourself a new favourite sidekick with 20% off.
Keep scrolling to see how celebs and the street style set have been wearing theirs, and shop the brand's most popular styles.
Style Notes: You can always plump for a monochrome look too.
Style Notes: Not just for street style looks, this bag would work well for a more work-friendly vibe. Pair with a blazer for a smarter outfit.
Style Notes: Then again, these bags are so fun you'll want to wear them everywhere and with anything, including with a great floral dress.
Style Notes: Lydia pairs the black Maze bag with cropped trousers and striped shirt.
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This piece was published at an earlier date and has since been updated. Next up, the biggest autumn 2021 fashion trends to know.
Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for the Who What Wear brand.
Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.
Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.
When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.
Emily is currently on maternity leave.
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