Everything is set for Justine Skye to have a meteoric rise to superstardom—she's signed to Jay Z's label, Roc Nation, can count Kendall Jenner, Kylie Jenner and Hailey Baldwin among her best friends and she has already amassed a huge following on social media. Added to that, when it comes to her style, the singer isn't interested in dressing like everybody else—her Tumblr-friendly purple hair and unique take on athleisure make her a star to keep a close eye on.
Who What Wear UK talked to the singer to find out where she finds her style inspiration, the under-the-radar labels she's obsessed with, her tips for moving the athleisure trend forward and her sneaker obsession… Keep reading to see our interview with the rising star.
WHO WHAT WEAR UK: What are your go-to items?
JUSTINE SKYE: I have a LOT of Supreme—a fly dude would probably consider my wardrobe heavenly! I also have a variety of sneakers. I travel a lot, and I'm always in rehearsals or working out, so sneakers are an integral part of my day-to-day life.
WWW UK: What are the pieces you think everyone should own?
JS: I can't even stress enough how much I think everyone should own a dope sweatsuit. You can literally wear sweats anywhere, at least I do.
WWW UK: Who do you take style inspiration from?
JS: @VirgoMood on Instagram—I love the page! It's curated using some of the most legendary fashion moments, highlighting the era of '90s supermodels like Naomi Campbell, Cindy Crawford and Claudia Schiffer. They were style icons, and their influence on fashion still remains to this day.
WWW UK: Which are your favourite labels we might not have heard of?
JS: I love discovering new brands—there are so many young new designers out there with unique takes on fashion. K.Y.E, Alyx and Georgine are my favourites right now; I feel like I really step out of the box when I'm wearing pieces from each of their collections.
WWW UK: What's the best fashion advice you've ever been given?
JS: The best fashion advice I would give is to not be afraid of trying new things and taking risks because that’s how you set trends. More often than not, when you see a new look or trend, it's cool because they thought of putting something together. It wasn't exactly rocket science, but it looks genius.
WWW UK: What are your tricks for styling athleisure in a fresh way?
JS: You literally can't go wrong throwing on a great pair of heels with any outfit—I've been known to wear sweats and some killer heels together. It's my ode to the early 2000s.
WWW UK: What pieces are you really into at the moment?
JS: I'm in love with my Givenchy handbag right now. It has red and white details, and I can wear it with anything.