It Happened: Justin Bieber Is the New Face of Calvin Klein Underwear

Remember way back in July when rumours were flying that Justin Bieber would be the new face of Calvin Klein underwear? Well, all our dreams (or nightmares, depending upon whether or not you count yourself a Belieber) have come true: Bieber is indeed the new face of Calvin Klein's underwear and jeans campaigns.

Bieber shared the news via Instagram today, and WWD confirms it. He stars in the ads alongside model Lara Stone, in poses we assume are throwbacks to the iconic CK ads of the '80s, when Mark Wahlberg and Kate Moss modelled in their skivvies for the brand. Mert Alas and Marcus Piggott shot the images in New York.

"Justin’s global recognition, expressed affinity for the brand, and powerful persona bring a compelling energy to our jeans and underwear brands," Calvin Klein chief marketing officer Melisa Goldie tells WWD of the decision to tap the star. Also: The beefed-up Biebs happens to look pretty good in his undies.

Keep scrolling to see the images for yourself!

What do you think of Justin Bieber's ads for Calvin Klein? Tell us in the comments below!

Meghan Blalock
Managing Editor

Hailing from the heart of the South and cutting her teeth on the mean streets of New York, Meghan has six years of experience covering fashion, style, celebrities, culture, and human behavior. A longtime devotee of rap music, tacos, and generally perfect weather, she is excited to put down roots in Los Angeles. Her top three style staples are a good pair of cutoff shorts, virtually any kind of colorful digi-print, and a solid set of shades.