It Happened: Justin Bieber Is the New Face of Calvin Klein Underwear

Remember way back in July when rumours were flying that Justin Bieber would be the new face of Calvin Klein underwear? Well, all our dreams (or nightmares, depending upon whether or not you count yourself a Belieber) have come true: Bieber is indeed the new face of Calvin Klein's underwear and jeans campaigns.

Bieber shared the news via Instagram today, and WWD confirms it. He stars in the ads alongside model Lara Stone, in poses we assume are throwbacks to the iconic CK ads of the '80s, when Mark Wahlberg and Kate Moss modelled in their skivvies for the brand. Mert Alas and Marcus Piggott shot the images in New York.

"Justin’s global recognition, expressed affinity for the brand, and powerful persona bring a compelling energy to our jeans and underwear brands," Calvin Klein chief marketing officer Melisa Goldie tells WWD of the decision to tap the star. Also: The beefed-up Biebs happens to look pretty good in his undies.

Keep scrolling to see the images for yourself!