June Editor's Letter: Celebrating the Boldest and Bravest Fashion Has to Offer

"You only get one life, you might as well be ridiculous," reads the caption on Felicity Hayward's Instagram post where the model is having what looks like a rather fabulous time wearing a swimsuit and a baroque-print shirt, bedecked in gold bling and holding a glass of champagne. The message instantly resonated with me and what I had been planning to discuss with you all for the month of June: Summer brings out the boldest, bravest and often best in us all, wouldn't you agree?

In London—and I would imagine around the rest of the UK—the shift in mood and fashion outlook is palpable when the weather improves. Suddenly everyone has a life after 6 p.m. and a wardrobe that steps out of its comfort zone in a surprisingly easy switch-up or two. Who knew you were a crop-top person all along? Since when did loud prints become your easiest option? Hold on—you go charity shopping now?

Then there's the next level of it all: the holiday alter egos. I'll be in Spain later this month, and I can guarantee you I'll be dressed as an elaborate flamenco dancer on any given day—all polka dots, gold jewellery and red lipstick included.

So now is the time to harness our adventurous sides in more ways than just wearing a brighter colour on a boring day. Our editorial content will be on hand to help you bring your vibrant vacation self back into work (using our fashion team as a real-life examples—we've got our flights booked and our suitcases packed all for very different European destinations). Our aim is to include and profile as many brilliant, rule-breaking individuals who have something to say via their clothing choices as is humanly possible (starting below with my list of life-giving handles you need to follow ASAP). For those who consider themselves shy and retiring minimalists, there will be guides to easing you into the season's most eccentric trends. And so much more, but I'll leave you to get outside, grab an Aperol spritz and enjoy yourself.

Scroll down to see the accounts of bold influencers and brands we're Insta-stalking right now.

Tell us who else you're inspired by via DMs on our Instagram account @whowhatwear.uk!