There are some shopping secrets that fashion people really want to keep to themselves. One of the best examples is British luxury brand Joseph. We all shop there, everyone we know shops there, but it's almost so good we're ever-so-slightly unwilling to proffer the intel. Instagram isn't in on our unspoken editors' pact, and in just the past few weeks, we've seen Joseph's new spring collection picking up heaps of tags and mentions, allowing everyone to discover the new-season pieces other cool girls are collecting.
Style Notes: The iconic slip dress was once worn by the likes of Kate Moss and Naomi Campbell during peak '90s is back. Sara shows how to wear Joseph's Stone Silk Satin Dress for when the weather gets warmer.
Basically, Joseph is the stop for women who like their clothes classic but full of interesting details or talking points. It's the brand where you go to buy a dress and come away with three pairs of perfect-fit trousers, a blazer and probably some cool boots too. So when we noticed permanently well-dressed influencers like @harperandharley and @styleshiver wearing Joseph pieces we haven't seen before, it became an urgent matter to head straight to the label's new-in section to see what's what.
Style Notes: We're all for a two-piece, and this cord number is a new season winner. Let it do all the talking just like @styleshiver and keep the rest of the outfit minimal.
Want to know what we found? A host of cool options that instantly started our countdown to spring (41 days, FYI). Joseph has the kind of staple pieces we're willing to invest in at present. Not only will they go the distance, but they're also go-to items that'll work for every occasion—from work to brunch and back again. Don't believe us? Scroll down to shop the 21 pieces. From slip dresses and skirts to fine-knit jumpers and classic-cut jeans, these will help you create the capsule wardrobe you've always dreamt of owning.
Style Notes: While you'll have to be careful with your morning coffee cup, a white coat like the Magnus Double Wool style is a timeless classic. Keep it streamline and fitted, or go one size up so you can ruche up the sleeves.