Where Fashion Girls Go Shopping for Not-So-Basic Basics

Sponsor Content Created With Joseph

There are some shopping secrets that fashion people really want to keep to themselves. One of the best examples is British luxury brand Joseph. We all shop there, everyone we know shops there, but it's almost so good we're ever-so-slightly unwilling to proffer the intel. Instagram isn't in on our unspoken editors' pact, and in just the past few weeks, we've seen Joseph's new spring collection picking up heaps of tags and mentions, allowing everyone to discover the new-season pieces other cool girls are collecting.

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(Image credit: @harperandharley)

Style Notes: The iconic slip dress was once worn by the likes of Kate Moss and Naomi Campbell during peak '90s is back. Sara shows how to wear Joseph's Stone Silk Satin Dress for when the weather gets warmer.

Basically, Joseph is the stop for women who like their clothes classic but full of interesting details or talking points. It's the brand where you go to buy a dress and come away with three pairs of perfect-fit trousers, a blazer and probably some cool boots too. So when we noticed permanently well-dressed influencers like @harperandharley and @styleshiver wearing Joseph pieces we haven't seen before, it became an urgent matter to head straight to the label's new-in section to see what's what.

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(Image credit: @styleshiver)

Style Notes: We're all for a two-piece, and this cord number is a new season winner. Let it do all the talking just like @styleshiver and keep the rest of the outfit minimal.

Want to know what we found? A host of cool options that instantly started our countdown to spring (41 days, FYI). Joseph has the kind of staple pieces we're willing to invest in at present. Not only will they go the distance, but they're also go-to items that'll work for every occasion—from work to brunch and back again. Don't believe us? Scroll down to shop the 21 pieces. From slip dresses and skirts to fine-knit jumpers and classic-cut jeans, these will help you create the capsule wardrobe you've always dreamt of owning.

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(Image credit: @harperandharley)

Style Notes: While you'll have to be careful with your morning coffee cup, a white coat like the Magnus Double Wool style is a timeless classic. Keep it streamline and fitted, or go one size up so you can ruche up the sleeves.

Joseph's Key Spring Staples

Related: Summer 2019 Fashion Trends: Looks You Need to Know

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Now that you've got your capsule wardrobe sorted, it's time to find out your capsule beauty essentials

Freelance Fashion Editor

Harriet Davey is a freelance fashion editor who has been part of Who What Wear's extended team since 2017. She previously worked in print at Look magazine and has since worked across print, digital and social for many other titles, including British Vogue, Stylist, Grazia, Refinery29 and Marie Claire. Also a stylist, Harriet has had the pleasure of producing cover shoots and editorials along with commercial shoots for brands including Boux Avenue, Watches of Switzerland, Benefit Cosmetics and Revolution. To add to this, Harriet also works in live TV styling for ITV’s This Morning. Back to Who What Wear. With hundreds of published stories on site, Harriet knows what the WWW reader wants. Keeping up to date with the latest It buys and runway trends, she can guarantee to keep you one step ahead of the most stylish people. When not writing or styling, Harriet loves to go shopping (yes, more fashion). If she’s not in a local Hackney bar or restaurant, you can find her forever searching for her next holiday destination.