Every London Girl Shops This Designer Sale for Wardrobe Staples

I'm pretty sure that all fashion girls across the world love a designer sale. London girls, in particular, are known for their dedicated queuing skills and eagle eyes for spotting a chic bargain through a crowded room or digital space. When we talk about treasure hunting, you may automatically think of OTT, statement trend pieces you get carried away buying only because they're discounted. However, we've reached a point in our lives where we know that making the most of the sales means hunting down "forever" pieces.

Style Notes: A sleek suit has the same longevity as leather accessories or chic cashmere. Joseph does these by the dozen.

We're talking about those items that instantly make us feel a million dollars, can take us through our day-to-day activities to a soirée and are, ultimately, the kind of pieces you can wear again and again no matter the time, place or even year. There's one destination we always find ourselves going to for these staple wardrobe classics: Joseph.

Style Notes: Everyone should own a slip dress like this Joseph one. Hey, if it's good enough for Kate Moss…

Whether it's a slinky slip dress, a well-fitted trouser suit, the midi skirt you'll be able to style 365 ways or a pair of timeless chic heels, there's something for everyone. The Joseph sale has the wardrobe essentials we all need with up to 50% off the original price. Scroll down to shop our edit of the best pieces to buy now and love for a lifetime.

Shop Our Joseph Sale Picks

It looks just as good with trainers as it does with mules. 

There's never a wrong time to buy a classic coat. 

Because jeans and a nice top never fails. 

Team with a white T-shirt and strappy sandals. 

From work to the weekend, you'll wear it on repeat. 

Brighten up your everyday shirt in a soft buttery hue. 

We've already seen so many influencers wearing this style for summer. 

All of our team owns at least one satin slip skirt. 

Layer a light knit over the top for a whole new look. 

A simple black T-shirt that isn't clingy or slightly see-through can be tricky to find. 

Easy to wear with linen trousers, a suit, a skirt—basically anything. 

You'll probably want to style these with a silky cami top and heels for after dark. 

An LRD (that's a long red dress, FYI) is just as classic as the LBD. 

We've had our eye on these for a while. 

We've tried it, and it's even more flattering in real life. 

We predict it'll sell out as quickly as that Joseph jumper last season. 

As long as you keep it away from your morning coffee, you'll be able to wear it from day to night. 

Brighten up any outfit with a punchy crossbody bag.

The summer sales are actually one of the cleverest times to snap up luxury knitwear. 

Every London girl will be styling this with Veja trainers. 

We couldn't believe the price of this winning frock either. 

A linen trench is perfect for those transitional months. 

Next up, add in some of this season's key trend pieces to your new capsule wardrobe. 

Related Stories