WWW: How did you incorporate the theme and choose what type of technology to use for Jennifer’s dress?
PERNILLA WOHLFAHRT: It’s been such an interesting theme to think about when we’ve been creating Jennifer’s look, using processes that are both hand- and machine-made. It makes lots of very interesting points about what we can do with machines and technology.
There’s so much intricate detailing that has gone into Jennifer’s dress. The white bodice is six-ply silk that has been hand-embroidered with French knots, rows of bugle beads, as well as handmade sequin flowers. This embroidery gradually fades down the body into tier-dropped rows of crystal pleating and hand-gathered tulle. I think what shows in this look is our love of the fun of fashion at H&M. It’s a passion that you can find in everything we create, whether it's a red carpet look or a fresh new piece that’s available to all our customers around the world.
WWW: How long did it take to make the dress?
PW: We have worked closely with Jennifer to design this unique look, and it has been such a pleasure for me and my design team to create this dress for her. It was a very special design process, and it has taken months to design and create, reflecting on the personality and characteristics of Jennifer to create something totally unique.