Scandinavian style is often perceived to be all about monochrome minimalism, but Danish fashion editor Jeanette Madsen shows the Scandi aesthetic is about so much more than basics. "In the last few years, with Instagram being the place to be seen, Scandinavian girls had an urge to stand out from the majority, to show their personal style, not to blend in and to be true to their aesthetic," Jeanette told me for a recent piece about Scandinavian style.
And how does she achieve this with her own Instagram-famous wardrobe? "An easy way to do that is to wear colour. What makes people happy? Colour sure does!" Jeanette often plays with unexpected colour combinations, using pinks, reds and blues to make joyful, mood-boosting looks. You won't catch her in grey, navy or all black, as she tends to wear the most vibrant colours she can find—and all at once. Keep scrolling to see four happy colour combinations Jeanette is backing right now.
Style Notes: Jeanette is a big fan of wearing a colour head to toe, and here she wore a blue-on-blue combination, which shouldn't in theory work. She paired a cobalt blue jumper with a seafoam green pleated skirt and then tied up the outfit with a white T-shirt and white boots.
Style Notes: Pink with red is still a big colour trend for 2018, and Jeanette wore her pink H&M trousers with an oversized Miu Miu jumper.
Style Notes: When it comes to colours, Jeanette often makes up her own rules, such as at Paris Fashion Week when she dressed like a chic carrot in green and orange.