J.Crew Launches Cool Summer Skin Safety Instagram Campaign

Fun fact: July is official UV Safety Month! With summer in full swing and more and more people spending time at the beach and pool, it's more important than ever to take good care of your skin in the sun. J.Crew is on board with this important message too—so much so that the brand has launched a really cool Instagram campaign to raise awareness.

Since you know you'll already be posting Instagram shots of you and your buds frolicking in the sun this month, just add the hashtag #JCrewSmartSun to your post, and J.Crew will donate $1 to the Skin Cancer Foundation. That's all there is to it—no purchase necessary, no other hidden requirements. It's an easy way to help out a great cause—more than 3.5 million skin cancers are diagnosed annually in more than 2 million people.

That said, we would be remiss if we didn't point out that J.Crew has some seriously cute swimwear and accessories to really turn up the heat on your beach vacation this summer. Scroll down to see our favourite pieces from J.Crew's summer lineups!

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