If you've ever wanted to know what's really inside the makeup bags of the most stylish women in the industry, you're in luck. We've created a new column—Inside My Makeup Bag—to uncover the beauty products our fashion friends genuinely keep in their daily rotations and how much their stashes actually cost. I'll be delving inside their bags on your behalf and totting up every item in there, from the most expensive to the cheapest. Not only will you be left with an incredible shopping list, but you'll get a realistic price tag to boot. Is there someone whose makeup bag you're dying to see? Slide into my Instagram DMs with your requests, and I'll see what I can do. This month, we're going inside the everyday makeup bag of content creator, makeup artist and Vieve founder Jamie Genevieve.
With over 1.4 million followers on Instagram and over 990,000 subscribers on YouTube, Jamie Genevieve is well and truly up there when it comes to influential voices in the beauty industry. Starting out working on the Illamasqua counter at Debenhams in Glasgow, Genevieve turned her attention in 2014 to YouTube, where her makeup tutorials quickly earned her a loyal following. And while Genevieve continues to serve up beauty looks on her social platforms, alongside lifestyle vlogs, the entrepreneur has most recently turned her attention to her very own beauty brand, Vieve.
Inspired by the connection with Genevieve's social media audience, Vieve is a truly hardworking makeup brand with beautifully pigmented, blendable formulas that work for all skin tones. "I love hearing about everyone's unique relationship with beauty, their individual stories and the positive impact makeup can have," Genevieve explains. "You can wear [Vieve] your way, from easy modern neutrals to experimental looks that express your individuality." Impressing both her followers and the industry itself with the quality formulations and impressive results, Genevieve has plenty more to offer when it comes to makeup.
But what are the products that Genevieve herself swears by on a daily basis? From radiance-boosting skincare to glowy makeup staples, Genevieve's makeup bag is an homage to luminous skin—and I couldn't be more on board. Totalling £261, it's a brilliant edit of beauty essentials.
Keep scrolling to see exactly what products Jamie Genevieve swears by and to shop her makeup-bag favourites for yourself.
Jamie Genevieve's Makeup-Bag Essentials
Photo:JAMIE GENEVIEVE X WHO WHAT WEAR
1. Vieve The Essential+ Makeup Bag
"I created this makeup bag to be the home for my everyday skincare and makeup. So great for keeping my desk tidy, products organised and for travelling!"
2. Fresh Rose Deep Hydration Facial Toner
"The most decadent toner I've ever used. I shake a few drops on to my bare hands and pat into my skin before any other skincare. It's really gentle and softening. Plus, it feels like a treat with the real rose petals in the formula."
3. La Roche-Posay Anthelios Sun Cream SPF50
"I've used this SPF for years now. I always go back to it because it works great under makeup and gives my skin a really nice finish."
4. SkinCeuticals H.A. Intensifier Serum
"This is a dream product for adding hydration to skin. I use this day and night after my toner and haven't had any dry-skin issues since I brought it into my routine."
5. Vieve Skin Nova
"This has been secretly in my makeup bag for months! I use this as a moisturiser in my skincare routine, a primer under makeup to give a gorgeous glow that lasts all day, and I mix it with foundation to sheer it out. It has beautiful ingredients at an active level that will make all skin types radiant."
6. Nars Radiant Creamy Concealer
"A fail-safe concealer that I use personally and have in my kit. I think this product must be in 90% of makeup bags up and down the country—it's a classic!"
7. Vieve Sunset Blush in Sorbet
"Award-winning for all the right reasons, Sunset Blush adds life to complexions—especially the shade Sorbet! I love to use a little on my temples and across the bridge of my nose for a youthful look."
8. Urban Decay Lash Freak Mascara
"This mascara adds length, volume, curl and really doesn't budge. Freaky brush but once you get the hang of it, you'll love it."
9. Vieve Modern Lip Definer in Brat
"I use lip liner every single day—it's an absolute essential for me. This shade is my perfect 'your lips but better,' and the formula allows me to play with my lip shape."
10. Vieve Lip Dew
"A glossy lip oil that doubles up as a night treatment. I use a little to get a lip balm effect or apply a glossy layer for super-juicy, hydrated lips. Try a lip look using just this and your lip liner—you'll love it."