If two's a coincidence and three's a trend, what's 10 or 20? We call it a viral sensation, which is the only way we'll describe the abundance of Jacquemus straw hats that have been popping up in our Instagram feeds almost daily. Most notably, yesterday it was Bella Hadid posing au naturel in a hat whose brim circumference is about the same size as an area rug. Earlier this week, it was a Danish bride who opted out of a cathedral veil in a favour of a chapeau with just as much drama. This only scratches the surface.
Jacquemus's summery designs don't all come with the same "impossible to fit in a carry-on" issue, but they all have fans—most of which tag the brand on Instagram. It's there that we found a ton more photos of the hat on the likes of superstars like Solange, bloggers like Shini Park of Park and Cube, playfully added into an illustration of Instagram's own Eva Chen and her daughter, as well as on the heads of a number of happy shoppers.
Keep scrolling to see just a selection of the images that prove not only how statement-making this accessory is, but how ubiquitous it is too. Then shop a couple of the rare styles still in stock.
Looking for more viral sensations? If this Zara trend isn't it, we're lying.