This year, I think the words I used the most in my job as a fashion editor were "sold out," "waiting list" and "back in stock," as "It" is no longer just used to preface handbags. A number of dresses, shoes, slip skirts and even hair clips were awarded cult status this year, and thanks to the hype became almost impossible to get a hold of. Global fashion search engine Lyst tracked over 100 million searches this year to rank the most in-demand pieces.
Sustainable trainers by Veja were the most searched-for Instagram brand of the year (thanks to Meghan Markle), followed by the likes of Ganni, Staud and Stine Goya. Other standout pieces mentioned by Lyst are Loewe's raffia tote, the Shrimps Antonia beaded bag and Fila disruptors. Compiling a list of the cult items of 2018 seemed, at first, like a never-ending task, so we've strictly included the items that Who What Wear UK editors really cared about and believed in this year.
Shrimps' pearl Antonia bag has been popular every month this year and has more longevity than we initially thought. The pearl-coloured bag is perhaps the most classic; however, it is now available in gold, powder blue, red, black, navy and more variations.
This £332 Jacquemus hat might be totally impractical, but as Hannah Almassi wrote in June, trying to get your hands on one was all a bit Raiders of the Lost Ark (they are rare, and you’ll struggle).
4. Ghost Dresses
Ghost was seen as a destination for pastel bridesmaid frocks and occasion-wear only—until 2019. This blue printed dress was arguably the most Instagrammed of all and is now available in many more colours.
We have chronicled every single turn in the Topshop satin slip skirt story (they go, they come back, they go, they come back…). At last count, the employees in our office owned 12 versions of this skirt.
Emma Watson first wore Veja trainers in 2016, but it was this year that they really took off and became the number one shoe for London girls. Meghan Markle even wore a pair on her royal tour of Austalia.
17. Celine Necklace
Song of Style
This year, many people have been investing in a piece of "old" Celine, however, the alphabet charm necklaces have been the most popular Phoebe Philo momento.
New handbag label Wandler only launched in November 2017, and its signature bag the Hortensia has one of the most unique silhouettes we've seen in some time. This is an It bag that will last long beyond 2018.
Saks Potts's £60 monochromatic logo-printed tights have been worn by a host of influencers and became a surprising cult buy of the year.
28. ASOS Leopard Dress
Leopard print invaded our wardrobes this year, and there were a number of dresses we could have added to this list; however, this £38 leopard-print maxi was arguably the hardest to track down.
In August, these £50 Carrie Bradshaw–looking strappy style shoes from Zara were a hit with the fashion crowd.
30. Chloé Horse-Printed Trousers
At fashion week in February, many editors and street style stars wore this brown horse-embellished trouser suit from Chloé. It is perhaps the strongest piece creative director Natacha Ramsay-Levi has designed for the house.
Fila Disruptors were listed as the second most searched-for item on Lyst's Index for the second quarter of 2018, only falling behind the Gucci logo belt. The global fashion search engine told us these chunky, purposefully "ugly" shoes are the most searched-for trainers in London right now.