We love an It brand here at Who What Wear. Constantly on the lookout for the newest ones and always stalking Instagram for the latest pieces from the brands everyone wants, you can consider us a trusted source for "It brand" content. But you probably knew that already. We, of course, tell you what the biggest It brands are on a regular basis but I'm taking things a step further with this story and telling you what the best item is from each.
So why just one item? I don't know about you but sometimes I just want the guesswork taken out of shopping, and that's coming from someone who shops all day for a living. Knowing what that one standout piece is for any given season can tell you a lot about the current trends and the brands' collections. Now I know that this list is partly subjective, but as basically a professional shopper, I can assure you you're in good hands.
Keep scrolling to shop the #1 piece to buy this season from 19 of the most popular brands there are to shop right now.
Museum of Peace & Quiet is the cool on-the-rise brand that's captured the attention of celebrities like Rosie Huntington-Whiteley and many others on my Instagram feed, at least. This sweatshirt is highly coveted.
If you want a Maison Cleo piece for yourself, you better set your alarm (they release new styles every Wednesday at 12:30 p.m. EST), because this French brand has many fans. But you can get this chic top at Net-a-Porter.
This bodysuit-sweater hybrid by Nanushka is a Who What Wear editor favorite. No more struggling with trying to tuck your sweater into jeans (which is something us fashion girls like to do from time to time)