19 It Brands and the Best Item to Buy From Each This Season

We love an It brand here at Who What Wear. Constantly on the lookout for the newest ones and always stalking Instagram for the latest pieces from the brands everyone wants, you can consider us a trusted source for "It brand" content. But you probably knew that already. We, of course, tell you what the biggest It brands are on a regular basis but I'm taking things a step further with this story and telling you what the best item is from each.
So why just one item? I don't know about you but sometimes I just want the guesswork taken out of shopping, and that's coming from someone who shops all day for a living. Knowing what that one standout piece is for any given season can tell you a lot about the current trends and the brands' collections. Now I know that this list is partly subjective, but as basically a professional shopper, I can assure you you're in good hands.
Keep scrolling to shop the #1 piece to buy this season from 19 of the most popular brands there are to shop right now.
Jacquemus
Pictured: Jacquemus bag
Shop the Best Item
Christopher Esber
Pictured: Christopher Esber top
Shop the Best Item
Wearable pieces with special details is what Christopher Esber is known for. I don't know many fashion girls who wouldn't fall for this perfect top. The matching skirt is a beauty too.
Frankie Shop
Pictured: Frankie Shop suit
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You know those shoulder-pad tanks everyone is obsessed with? Now it comes in a dress version.
Loulou Studio
Pictured: Loulou Studio sweater
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Khaite
Pictured: Khaite dress
Shop the Best Item
Tove
Pictured: Tove dress
Shop the Best Item
Prada
Pictured: Prada bag and shoes
Shop the Best Item
Nike
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Coperni
Pictured: Coperni top
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Sleeper
Pictured: Sleeper pajamas
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By Far
Pictured: By Far boots
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Bottega Veneta
Pictured: Bottega Veneta shoes
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Dôen
Pictured: Dôen dress
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New Balance
Pictured: New Balance sneakers
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Lirika Matoshi
Pictured: Lirika Matoshi top
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You know that strawberry dress that went viral this summer? This gorgeous top is by the same designer.
Museum of Peace & Quiet
Pictured: Museum of Peace & Quiet hat
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Simonett
Pictured: Simonett sweater
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Maison Cleo
Pictured: Maison Cleo top
Shop the Best Item
If you want a Maison Cleo piece for yourself, you better set your alarm (they release new styles every Wednesday at 12:30 p.m. EST), because this French brand has many fans. But you can get this chic top at Net-a-Porter.
Nanushka
Pictured: Nanushka top
Shop the Best Item
Next up, fall's most controversial It shoes.

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
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