Fashion Girls Are Addicted to This One Designer Label

When we first set eyes on both Isa Arfen's resort and spring 2016 lines, we just knew they were going to fly. There are certain ingredients that make for a successful fashion recipe: Start with seriously scrumptious clothes (obviously), add in a generous dash of striking OOTD picture potential, a peppering of brag-worthy insider name-dropping and, ta-da, an It collection is ready to be served to the style-hungry.

Designer Serafina Sama has been a firm favourite amongst insiders for quite some time now, but there's something particularly special about the combination of these bright, block colours, jumbo frills, sweet gingham checks and flattering cuts. This look has exploded into the A-list stratosphere, and everywhere we turn we see another of her off-the-shoulder blouson tops or ruffle-hemmed trousers. And that's not a bad thing at all. Scroll down to see Isa Arfen's lovely looks in action, then shop the key new-season pieces…