Everyone has their favourite shopping destinations when it comes to wardrobe basics, and it's one of those preferences that can quickly develop into a life-long habit. Often, people's go-to brands are polarised into super-affordable high-street (think Marks and Spencer and Uniqlo) or high-end offerings (such as Theory and Joseph), but so many fashion insiders that we know head to one lesser-known brand that sits right in the middle: Iris & Ink.
You might not have come across Iris & Ink before, as it's The Outnet's in-house brand (an outlet site primarily known for its discounted designer offering). In contrast to the statement-making, trend-focused pieces that make up most new-in sections, Iris & Ink is all about grown-up, well-made classics. These are the sort of clothes that will easily slip into your capsule wardrobe and can be mixed and matched with little effort.
Plus, the brand is affordable enough to not feel like a financial drain but not so cheap that you question the quality. With just the right level of timely detail combined with shapes and fabrics that will last a lifetime, the label could not be more relevant in the current climate of sustainable-focused style. We've got our eye on the cream cable-knit sweater (which will look so chic over a slip skirt this autumn) and a draped satin blouse (it has Rosie HW written all over it). Scroll down to see and shop our full Iris & Ink edit.