Suddenly, These 8 Fresh Trends Are Popping Up All Over Instagram

I feel like there’s a new trend every time I open Instagram, but I’m not mad about it. This year alone we’ve seen an abundance of them take the photo app by storm, from leopard print (and all things "mob wife" aesthetic), to bows, pops of red and the resurgence of Adidas Gazelles

Because of my job (although, let’s be honest—my screen time would be the same even if I didn’t work in fashion), I spend a lot of time scrolling through the latest posts of some of the most stylish people out there, and so consider myself somewhat of an expert when it comes to spotting these noteworthy trends before anyone else. I’ve got to give credit where credit’s due because Instagram is undoubtedly the go-to platform for discovering influencers, brands, and of course, trends—but my skill set lies in separating the wheat from the chaff and working out which of these Instagram-famous trends have real staying power.

Instagram Trends 2024: Grace sports her double denim outfit with a chic shoulder bag.

(Image credit: @gracealexandriaa)

Now that we’re (almost!) into a new season, a few trends have caught my eye. I’ve noticed a sprinkling of pastel hues like creamy buttermilk yellow, athleisure-inspired track pants and Damson Madder’s effortlessly cool quilted gilets, to name a few. Maybe I’m just easily influenced, but I must say, it's a good feeling knowing you’ve jumped on the trend wave before it reaches its peak. Scroll on to discover the eight Instagram fashion trends defining the spring 2024 aesthetic which still feel classic enough to keep in your forever wardrobe.

1. Double Denim

Instagram Trends 2024: Danielle wears her double denim ensemble with Adidas trainers.

(Image credit: @daniellejinadu)

Style Notes: I've never wanted to sport a double-denim ensemble more than I have these past few months. Whether with a chic structured co-ord or by pairing two pieces you already own, I've been obsessing over all things denim recently.

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2. Track Pants

Instagram Trends 2024: Vivian pairs her track pants with an asymmetric top.

(Image credit: @vivianyrl)

Style Notes: Track pants are certainly nothing new (just look back at the '90s) but it seems like everyone on Instagram is wearing them at the moment. Pair with a classic T-shirt and micro cardigan and you've just nailed a brilliant off-duty street style look. Trust me: I've followed this exact outfit equation and it looks great each time.

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3. Gilets

Instagram Trends 2024: Hannah wears her leopard gilet over a denim jumpsuit.

(Image credit: @hannahfgale)

Style Notes: If you're not seeing anyone wearing the layered gilet look right now, where are you? From printed styles to patterned, quilted numbers, a gilet is a staple throughout spring because it's perfect for those in-between weather days

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4. Buttermilk Yellow

Instagram Trends 2024: Monikh styles her yellow top with jeans and sandals.

(Image credit: @monikh)

Style Notes: If you need a sign that spring is on its way, take the buttermilk yellow trend as just that. Stemming from the sell-out Aligne Daphne blazer, pastel yellow seems so fitting for this time of year. It's the ideal medium shade between neutrals and brights.

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5. Colourful Trainers

Instagram Trends 2024: Amaka wears her yellow Onitsuka Tigers.

(Image credit: @amaka.hamelijnck)

Style Notes: Colourful trainers are flying, and every major influencer and celebrity has been spotted getting in on the action. Despite once being dismissive of non-neutral trainers, I definitely don't regret delving into the colourful realm, and it seems the rest of the fashion world agrees.

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6. Leopard Print Trousers

Instagram Trends 2024: Emili styles her leopard print jeans with a T-shirt and leather jacket.

(Image credit: @emilisindlev)

Style Notes: There's been no avoiding leopard print so far this year, and let me tell you it wasn't on my bingo card for 2024. Once I saw Ganni's faded leopard print jeans, I just knew I had to get a pair of my own. They make such a stylish statement and can easily be dressed up with wardrobe basics.

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7. Studded Ballet Flats

Instagram Trends 2024: Emma wears her studded ballet flats with wide-leg jeans.

(Image credit: @emmarosestyle)

Style Notes: We've been loving ballet flats for a while now, but Alaïa's studded iteration is undoubtedly the current standout style. With a variety of similar pairs now on the market (with decidedly lower price tags), it would be rude not to snap some up myself. Embellished flats immediately jazz up any outfit.

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8. Turn-Up Jeans

Instagram Trends 2024: Marilyn wears her turn-up jeans with a denim jacket and boots.

(Image credit: @nlmarilyn)

Style Notes: I remember when turning up the cuffs on my skinny jeans was an everyday practice a decade ago, but they do say trends boomerang back around, and in 2024, wide-leg, turn-up jeans are back. Taking the top spot on my wish list, I can see this effortlessly cool, laid-back trend sticking around for a while.

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Opening image: @bubblyaquarius

Freelance Fashion Editor

Sennen Prickett is a freelance fashion contributor for Who What Wear UK, and has been since 2023. Compiling shopping stories that cover the latest fashion trends and viral sell-out styles, Sennen shares the best on-trend buys for any occasion, season, or everyday living. Whilst studying for her degree in Fashion and Beauty Journalism, she interned as a Lifestyle Writer at HuffPost UK, and acted as a Junior Fashion and Beauty Writer at FROW Magazine. During her time at university, Sennen focused on producing fashion news, detailing runway trends, and showcasing up-and-coming designers. Highlighting the need for inclusivity and diversity within fashion, Sennen also created her own interactive digital magazine detailing the areas of change needed within the industry. Since graduating in 2022, Sennen was offered the role as a Junior Digital Editor at FROW Magazine, before delving into her freelance career - returning to HuffPost UK with a position as Freelance Shopping Writer, and also working as a Studio Assistant at Harvey Nichols. Sennen works remotely from her home in the Midlands.