Jan 16, 2021

The Best High-Street Buys We've Seen on Instagram This January

by Joy Montgomery

The team at Who What Wear UK prides itself on uncovering cult items before they've even made it off the production line. We're keen, to say the least, and a great portion of our time is spent documenting and analysing the Instagram posts of the thousands of cool women we follow on Instagram for high-street sightings. In fact, we have WhatsApp groups and Slack channels dedicated to these affordably priced power pieces, and we want to update you on them as soon as possible (aka after we've bought our faves).

Our skills are so attuned that more often than not, we'll have an inkling about a certain piece before it has hit the big time. Sometimes, you'll find a flurry of brand-specific action due to a paid activation or natural desire to wear a particular thing or label. But other times, it'll be a slow and steady accumulation of saved posts that start to make a trend clear to me—especially when a vast array of influencers start favouring the very same items over a longer period of time. Either way, please trust that we're on it.

Right now, there are some beautiful items making a strong bid for inclusion in this gallery. From timeless Zara jackets to a & Other Stories knit that looks way beyond its high-street price tag, keep reading to see my picks of influencers wearing the latest high-street items.

& OTHER STORIES COLLARED KNIT

Influencers wearing high street

Photo:

@eniswardrobe

Style Notes: I've been eyeing this Stories knit for a while, and Enis might just convince me to take the plunge.

MANGO TAILORED TROUSERS

Influencers wearing high street

Photo:

@basicstouch

Style Notes: A classic pair of tailored trousers will be a wardrobe staple for many years to come.

ZARA SHEARLING JACKET

Influencers wearing high street

Photo:

@slipintostyle

Style Notes: Ellie from Slip into Style makes a good case for tonal winter dressing with this shearling jacket-and-joggers combo.

HOUSE OF SUNNY SHIRT DRESS

Influencers wearing high street

Photo:

@lefevrediary

Style Notes: House of Sunny is so good for colourful, throwback pieces such as this butter yellow shirt dress.

JIGSAW WRAP JACKET

Influencers wearing high street

Photo:

@alexisforeman

Style Notes: Alexis Foreman makes this Jigsaw kimono jacket look so premium with colour-match trousers and a roll neck.

H&M JUMPER

Influencers wearing high street

Photo:

@bubblyaquarius

Style Notes: This H&M V-neck is perfect for wintery layering, as seen on Rachael Clifton.

NEXT PUFFER COAT

Influencers wearing high street

Photo:

@emmarosestyle

Style Notes: A puffer is all we want to wear when the mercury plummets, and this Emma Willis x Next iteration ticks all the boxes.

TOAST DENIM DRESS

Influencers wearing high street

Photo:

@heartzeena

DUNE KNEE-HIGH BOOTS

Influencers wearing high street

Photo:

@basicstouch

ZARA LEATHER SHIRT

Influencers wearing high street

Photo:

@nicoleocran

H&M JUMPER

Influencers wearing high street

Photo:

@clairewakeman

ARKET ROLL NECK

Influencers wearing high street

Photo:

@amagodson_a

MANGO PUFFER COAT

Influencers wearing high street

Photo:

@tylynnnguyen

Arket Asymmetric Knit

Influencers wearing high street

Photo:

@chloepierreldn

& Other Stories Jeans

Influencers wearing high street

Photo:

@smythsisters

H&M Leather Trousers

Influencers wearing high street

Photo:

@femmeblk

Free People Knitted Vest

Influencers wearing high street

Photo:

@styleidealist

Zara Knitted Polo Dress

Influencers wearing high street

Photo:

@hannahlewisstylist

COS Black Coat

Influencers wearing high street

Photo:

Alexis Foreman

Mango Faux Leather Trousers

Influencers wearing high street

Photo:

@tamumcpherson @alltheprettybirdsofficial

Arket Knitted Dress

Influencers wearing high street

Photo:

@chloepierreldn

Influencers wearing high street

Photo:

@clairewakeman

Arket Cinched Blazer

Influencers wearing high street

Photo:

@hannahlewisstylist

Arket Collared Blouse

Influencers wearing high street

Photo:

@francescasaffari

Ghost Floral Blouse

Influencers wearing high street

Photo:

@heartzeena

Dune Chunky Sandals

Influencers wearing high street

Photo:

@Ninasandbech

Arket Linen Shirt

Influencers wearing high street

Photo:

@alexisforeman

COS Midi Dress

Influencers wearing high street

Photo:

@tylynnnguyen

Who What Wear Collection Pleated Dress

Influencers wearing high street

Photo:

@eniswardrobe

Arket Sleeveless Top

Influencers wearing high street

Photo:

@shotfromthestreet

& Other Stories Midi Dress

Influencers wearing high street

Photo:

@emmarosestyle

Arket White Shirt

Influencers wearing high street

Photo:

@_marisamartins_