The Best High-Street Buys We've Seen on Instagram This January

The team at Who What Wear UK prides itself on uncovering cult items before they've even made it off the production line. We're keen, to say the least, and a great portion of our time is spent documenting and analysing the Instagram posts of the thousands of cool women we follow on Instagram for high-street sightings. In fact, we have WhatsApp groups and Slack channels dedicated to these affordably priced power pieces, and we want to update you on them as soon as possible (aka after we've bought our faves).

Our skills are so attuned that more often than not, we'll have an inkling about a certain piece before it has hit the big time. Sometimes, you'll find a flurry of brand-specific action due to a paid activation or natural desire to wear a particular thing or label. But other times, it'll be a slow and steady accumulation of saved posts that start to make a trend clear to me—especially when a vast array of influencers start favouring the very same items over a longer period of time. Either way, please trust that we're on it.

Right now, there are some beautiful items making a strong bid for inclusion in this gallery. From timeless Zara jackets to a & Other Stories knit that looks way beyond its high-street price tag, keep reading to see my picks of influencers wearing the latest high-street items.

& OTHER STORIES COLLARED KNIT
Influencers wearing high street

Photo:

@eniswardrobe

Style Notes: I've been eyeing this Stories knit for a while, and Enis might just convince me to take the plunge.

MANGO TAILORED TROUSERS
Influencers wearing high street

Photo:

@basicstouch

Style Notes: A classic pair of tailored trousers will be a wardrobe staple for many years to come.

ZARA SHEARLING JACKET
Influencers wearing high street

Photo:

@slipintostyle

Style Notes: Ellie from Slip into Style makes a good case for tonal winter dressing with this shearling jacket-and-joggers combo.

HOUSE OF SUNNY SHIRT DRESS
Influencers wearing high street

Photo:

@lefevrediary

Style Notes: House of Sunny is so good for colourful, throwback pieces such as this butter yellow shirt dress. 

JIGSAW WRAP JACKET
Influencers wearing high street

Photo:

@alexisforeman

Style Notes: Alexis Foreman makes this Jigsaw kimono jacket look so premium with colour-match trousers and a roll neck.

H&M JUMPER
Influencers wearing high street

Photo:

@bubblyaquarius

Style Notes: This H&M V-neck is perfect for wintery layering, as seen on Rachael Clifton.

NEXT PUFFER COAT
Influencers wearing high street

Photo:

@emmarosestyle

Style Notes: A puffer is all we want to wear when the mercury plummets, and this Emma Willis x Next iteration ticks all the boxes.

TOAST DENIM DRESS
Influencers wearing high street

Photo:

@heartzeena
DUNE KNEE-HIGH BOOTS
Influencers wearing high street

Photo:

@basicstouch
ZARA LEATHER SHIRT
Influencers wearing high street

Photo:

@nicoleocran
H&M JUMPER
Influencers wearing high street

Photo:

@clairewakeman
ARKET ROLL NECK
Influencers wearing high street

Photo:

@amagodson_a
MANGO PUFFER COAT
Influencers wearing high street

Photo:

@tylynnnguyen
Arket Asymmetric Knit
Influencers wearing high street

Photo:

@chloepierreldn
& Other Stories Jeans
Influencers wearing high street

Photo:

@smythsisters
H&M Leather Trousers
Influencers wearing high street

Photo:

@femmeblk
Free People Knitted Vest
Influencers wearing high street

Photo:

@styleidealist
Zara Knitted Polo Dress
Influencers wearing high street

Photo:

@hannahlewisstylist
COS Black Coat
Influencers wearing high street

Photo:

Alexis Foreman
Mango Faux Leather Trousers
Influencers wearing high street

Photo:

@tamumcpherson @alltheprettybirdsofficial
Arket Knitted Dress
Influencers wearing high street

Photo:

@chloepierreldn
Influencers wearing high street

Photo:

@clairewakeman
Arket Cinched Blazer
Influencers wearing high street

Photo:

@hannahlewisstylist
Uniqlo U Shirt
Influencers wearing high street

Photo:

@chrystelleeriksberger
Arket Collared Blouse
Influencers wearing high street

Photo:

@francescasaffari
Ghost Floral Blouse
Influencers wearing high street

Photo:

@heartzeena
Dune Chunky Sandals
Influencers wearing high street

Photo:

@Ninasandbech
Arket Linen Shirt
Influencers wearing high street

Photo:

@alexisforeman
COS Midi Dress
Influencers wearing high street

Photo:

@tylynnnguyen
Who What Wear Collection Pleated Dress
Influencers wearing high street

Photo:

@eniswardrobe
Arket Sleeveless Top
Influencers wearing high street

Photo:

@shotfromthestreet
& Other Stories Midi Dress
Influencers wearing high street

Photo:

@emmarosestyle
Arket White Shirt
Influencers wearing high street

Photo:

@_marisamartins_

Autumn/Winter 2020 Trends: The New Fashion Looks You Need to Know

This story was published at an earlier date and has since been updated.

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