Last summer, the high street witnessed a sudden surge of ultra-pretty dresses hitting rails and promptly flying off again. There were certain pieces that appeared to capture the imaginations of Instagram's coolest up and down the country, resulting in many It frocks becoming almost instantly unavailable due to their popularity. Restocks couldn't happen fast enough for items like Topshop's polka-dot pinafore style or ASOS's green tea dress. Some of these items were such a retail smash over an extended period of time that you'll find new iterations are still being produced by many affordable brands today.
All of 2018's best high-street dresses still stand up as quality purchases this year, and we'd urge you to keep wearing them. However, if you're hunting for newness, we're here to provide that too. The past week or so has seen a new wave of expensive-looking high street dresses hit my feed, and the below edit shows the ones I believe will sell out faster than I can say "gimme those Chanel slides ASAP." Keep scrolling to see which affordable styles are piquing the interest of fashion's most discerning shoppers…
There are multiple dresses from & Other Stories taking off on Instagram right now, but this is the most distinctive and different. Many trending frocks feature midi hemlines but this is the shorter option girls are going for. The demure neckline, floral fabric and puffed sleeves balance out just how micro the mini is.
Another day, another Zara dress everyone's going to be racing to buy. What's great about this one (as modelled so nicely by Ellie from Slip Into Style) is that it's neutral and plain enough to last summer after summer. A few of the larger sizes have already sold out, fingers crossed for a restock…
Daisy prints are back yet again, but the coolest version has to be via this Richard Quinn midi for Debenhams' designer range. We predicted it was going to be a hit, and here it is!
From my own experience, I can confirm that Warehouse's summer dresses are a great investment. I have one that's very similar to this and I've worn it every summer for the past few years. I predict big things for this flattering, timeless piece. You heard it here first.
ASOS are seeing success across much of their dress department: there are checked, shirred and leopard midis that are selling like hotcakes. But it's this more unusual, voluminous yellow party number that has caught the attention of the fashion set. It is selling fast in many sizes, but you may still be able to pick it up by the time this is published.
There's currently a waiting list for this beautiful picnic blanket-check midi, and we'd say it's worth being patient for. An impeccable fit with oodles of detail, this is SO much value for money. It also comes in other colours if you can't wait for the cerise and white version…
You'd be forgiven for overlooking this with all of the more attention-grabbing printed dresses on Topshop's website right now, but there's something about this seemingly simple style that just isn't being offered elsewhere. Hence making it quite a special purchase.
Neon Rose is one of the lesser-known affordable brands the team here has been growing more and more fond of in 2019. This style ticks so many trends (puff shoulders, button-through, statement checks) but also feels suitably casual enough to wear with flat sandals or sneakers.
We've actually noticed a growing interest in Per Una lately, but aside from that unexpected comeback, there is one key dress I'd like you to pay mind to this white, broderie anglaise number. It's the kind of clever purchase that will always look suitable for the summer months, but it also looks good at every age.
If you're searching for whimsical, here it is! Nothing sweeter than this embroidered organza dress from the alternative online affordable brand, House of Sunny. Perfectly for layering.
Could this be the year Monsoon makes a big comeback? Not only are hairclips trending like crazy (and everyone's buying the pearl ones from here), but we've also noticed an increase in girls wearing its summer dresses, specifically, the ones that are button-through and belted. They come in different colours, fabrics and with varied cuts, but I think this one is my favourite.