8 Stylish Influencers Just Shared Their Ultimate Winter Wish Lists With Me

As we find ourselves on the cusp of winter with a bounty of beautiful cold-weather staples filling our favourite new-in sections, even the most assured shoppers will inevitably need a helping hand to whittle down the options. Unsurprisingly, designers like The Row and Toteme have nailed the brief, delivering classic winter fashion that feels well worth the investment. On the other end of the spectrum, high-street brands such as Arket and Mango are providing seasonal staples at a much lower price point. Whether you're on a budget or seeking some luxury additions to your wardrobe, it's worth reflecting on the pieces you lived in last November through to January—this will ensure anything you buy now will get the wear it deserves.

Perhaps a glimpse at what others are adding to their winter arsenal will kick-start your shopping itinerary. I consulted a handful of influencers who I knew would be making wise purchases right about now, and their wish lists are just as covetable as you would expect. Glancing through each of them, certain themes became clear. The first is the colour red—shades of crimson and scarlet are already everywhere this season. And the second thing I noticed? Influencers are all about COS right now, which is great news for us. 

Read on for eight curated wish lists to inspire your own winter wardrobe.

1. Thandi Maqubela

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(Image credit: @thandimaq)

Shop Thandi's Picks:

2. Jullie Jeine

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(Image credit: @jullie.jeine)

Shop Jullie's Picks:

3. Sarah Hughes

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(Image credit: @styleandtheboys)

Shop Sarah's Picks:

4. Louisa Hatt

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(Image credit: @louisahatt)

Shop Louisa's Picks:

5. Laura Klein

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(Image credit: @lauraelizabethklein)

Shop Laura's Picks:

6. Laura Byrnes

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(Image credit: @laura.byrnes)

Shop Laura's Picks:

7. Mary Jean

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(Image credit: @maryljean)

Shop Mary's Picks:

8. Eni Ilori

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(Image credit: @eniswardrobe)

Shop Eni's Picks:

Next Up: Winter Is Coming—Here Are 7 Stylish Cold-Weather Outfits to Wear This November

Freelance Fashion Editor

Bébhinn Campbell is an Edinburgh-based fashion and lifestyle writer. After receiving an Audrey Hepburn box set for her 10th birthday and subsequently swooning over the actor’s wardrobe, Bébhinn felt pretty confident she wanted a career that involved clothes. She started her first blog at age 14—the title was a pun, but we’ll leave it at that—and went on to intern at print and digital publications in Berlin and London, including Dazed & Confused and Indie magazine


A job at a fashion startup took Bébhinn from Ireland to Scotland in 2019, where she now works as a freelance journalist and copywriter covering everything from travel and interiors to styling advice. As a contributor for Who What Wear, Bébhinn always keeps her eyes peeled for emerging trends and looks worth writing about. She prides herself on her ability to cut through the noise and identify solid investment buys, exciting new brands and updated takes on classic designs. 


While she still loves Audrey Hepburn films, these days, Bébhinn’s sartorial taste sits closer to Annie Hall’s and Alexa Chung’s. In her spare time, she’s likely cooing over cute dogs on rescue websites, playing folk songs on her guitar and browsing bookshops for new additions to her already-overpacked shelves.