7 Swimwear Looks That Are Already Trending Ahead of Summer

Shopping should be intuitive and instinctive; you should invest only in things you actually want and don't need to convince yourself to buy. And right now, our intuition is telling us to shop for swimwear to fulfil our need for that summer-swimwear fix.

That said, swimwear is not just a holiday purchase—with beaches, lidos, pools and swimming spots right here on home soil, you'll have plenty of opportunities to slip into a cossie or bikini over the next few months. Throw in some park- and garden-based sunbathing, and the need for chic swimwear is ever present.

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(Image credit: @swimsociety)

Now that we've agreed that swimwear is still a sound investment this summer, consider the following your heads-up on the need-to-know swimwear trends of 2022 that influencers seem especially smitten with.

From silhouettes and shimmer to this season's chicest colour option, there are seven recurring influencer swimwear trends we keep seeing. Continue on to see them and to shop our favourite pieces for each distinctive look. 

1. ASYMMETRICAL STRAPS

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(Image credit: @aniyahmorinia)

Sometimes the smallest tweaks can make the biggest difference. Lose a strap, and unlock serious style potential. 

SHOP THE TREND

2. GLITTER SPARKLE

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(Image credit: @bettinalooney)

Much like the glittery manicures we saw everywhere last summer, swimwear is taking a glamorous turn, as Lurex sparkles are currently flooding our feeds. 

SHOP THE TREND

3. INTERESTING UNDERWIRE

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(Image credit: @himichelleli)

For the past few seasons, swimwear imitating lingerie has been a big trend, and right now, we're seeing more playful interpretations of underwire than ever. 

SHOP THE TREND

4. RETRO FLORALS

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(Image credit: @devapollon)

Floral swimwear takes a step back in time by way of saturated colours and '60s-style blooms. If your set is lucky enough to come with, always snap up matching accessories.

SHOP THE TREND

5. RUCHED DETAILS

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(Image credit: @sofiaziadaa)

Use ruching to draw attention to the area of your body you love the most, be it your bust, waist, bum or hips. 

6. TANGERINE TONES

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(Image credit: @lucyraemcfadin)

It's not just our mainstream wardrobes that are taking a bright turn; swimwear is bolder this season than ever. The colour we're seeing most of? Hands down, tangerine. 

SHOP THE TREND

7. SEAMLESS SILHOUETTES

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(Image credit: @jazzmynejay)

Taking the term "one-piece" to a whole new level, swimsuits and bikinis made with minimal seams continue to top the style charts. 

SHOP THE TREND

Next Up: All Expensive-Looking Swimwear Has This One Thing in Common

Maxine Eggenberger
Deputy Editor

Maxine Eggenberger is Who What Wear UK’s deputy editor and has over twelve years of experience in fashion journalism. She been creating engaging and elevated style content for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories, and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, works closely with influencer talent on content initiatives, represents the brand at industry events, and regularly contributes to social media. Previously, Maxine appeared on TV in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o. 


Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship, she was offered a position on the Look magazine fashion desk. She accepted, leaving university a year early in the process. She went on to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion writer along the way. She later served as Look’s acting Editor in Chief before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others. Maxine works remotely from her countryside home near Edinburgh.