You may have noticed we like Zara here at Who What Wear. We know the rails so well that we can spy a Zara buy a mile away—even at fashion week amongst a sea of designer garms. Our Zara obsession has been a long love affair; we fondly recall the circa-2007 turning point where the Spanish chain started moving away from its workwear tailoring core and branching into more adventurous fashion territory.
This has, as a result, provided many a stellar moment for the brand. Many Zara pieces have become instantly recognisable to even the most laissez-faire of high-street shoppers. I personally recall a moment in 2009 where I thought one particular Zara coat was following me around the country—I was street style–hunting up and down the UK and noticed the Aztec-inspired red-black-and-white blanket coat EVERYWHERE. Bristol to Birmingham, Cardiff to Clapham, it was the piece to be seen in that winter.
Every single year there are certain Zara pieces that just seize the nation; we already have some ideas about what these will be in 2019. But what are the other most iconic Zara items to date? From the printed kimono to that tartan blanket scarf, keep reading to see the Zara items we remember most clearly.
In 2018, arguably the most popular Zara piece was this pair of caged black strappy sandals.
Devil Wears Zara
In 2018, one of the most bought-into trends at Zara were the pastel trouser suits in baby pink, lemon, blue and mint. At London Fashion Week in February, we saw one of these at every show.
In 2017, Zara threw everything it had into kimonos, as there were over 80 kimonos at one time. Lauren Eggertsen, Who What Wear associate editor and resident Zara expert (she runs @TheDevilsWearZara), said at the time: "I think kimonos gained so much popularity because they're incredibly easy to wear. You can throw one on over a T-shirt and jeans, or layer one over a dress, and your outfit is instantly elevated. Everyone loves pieces that make them feel fashion-forward with minimal effort, and kimonos do exactly that."
In 2017, there was a point when it seemed like everyone owned in London owned this leather shearling biker jacket.
This £26 red gingham tablecloth-style midi skirt was a hit with the Instagram crowd in 2017, and was mainly styled with a white T-shirt and sandals.
We saw these sport-meets-military wide-leg pants all over fashion week in 2016, and they came with Olivia Palermo's stamp of approval.
It's the unassuming woven coat that has been such a hit that it has its own Instagram account. Yes, really.
This is another Zara item that became a regular feature at fashion wee. Olivia Palermo wore this striped embroidered shirt to London and Paris fashion weeks in 2016.
You could say this hippie blouse–come-jacket preceded the embroidery craze that took over the high street. Man Repeller's Leandra Medine was the first high-profile influencer to pick this up.
From Camille Over the Rainbow to Adenorah and We Wore What to Hippie Hippie Milkshake, these were THE slides to own if you were a super blogger a five summers ago.
Oh, this was SO flattering! It was an incredibly popular frock (and Zara has had huge success with floral dresses) that found its way all over the internet due to a surge in stylish girls blogging their way to the top.
Pinterest is still flooded with pictures of this oversized tartan blanket scarf, which was one of Zara's biggest success stories in 2014.
If you bought these at the time, well done. We know girls who still lament missing out on such a chic high-street purchase. It was around the time of Valentino's Rockstud boom, and kitten heels have remained in our wardrobes ever since.
Another season, another killer jacket. This one was a major hit at a time when off-duty cool was the overarching fashion message. Many a savvy woman paired hers with expensive designer jeans, instantly elevating the bargain piece.
Olivia Palermo really put this piece on the map, toting the tan version all around NYC before anyone could work out where the handbag was from. It was such a runaway smash that new versions were whizzed back into stores for a long time after. Almost every fashion industry girl we know bought one, and at around £70, we couldn't blame them.
Next up, see the Zara items that are set to be hits in 2019.