These 8 Gucci Items Will Always Be Iconic

When it comes to luxury fashion Gucci has always been at the top. Alongside the other stalwarts of the fashion industry—Chanel, Dior, Saint Laurent, Louis Vuitton et al—the Italian fashion house has remained popular. Founded in 1921, this 99-year-old brand is arguably the biggest its ever been. True, Tom Ford's tenure shouldn't be discounted (he gave the brand real sass during the '90s), but since Alessandro Michele took over the helm of creative director in 2015, Gucci has completely transformed.

Despite only being appointed head honcho half a decade ago, in the past five years, thanks to Michele, the brand has become the most popular, and most profitable, in the Kering family, which also owns Bottega Veneta, Saint Laurent and Balenciaga. There's no denying the effect of Michele's new aesthetic he's brought to the label. 

Iconic Gucci items

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Although sales have dipped during the pandemic, according to global fashion search platform Lyst, Gucci is the most popular brand after Nike and Off-White. So how has he done it? Thanks to Michele pushing the boundaries of the brand, collections have have been more experimental and exciting, even within the confines of a huge fashion house (hello, those severed heads on the autumn/winter 2018 catwalk), and it's all the better for it.

That's not to say that everything the brand does is perfect but it has made fashion accessible—it's less snobby and means the fashion house's designs aren't confined to those with huge pay packets. From bags to T-shirts as well as the GG belt, there are new icons from the Michele era that cannot be ignored. 

I've followed the brand closely over that time, and there are a few pieces that have stood out. Keep scrolling for the new icons of the brand that will stand up years down the line. 

THE BELT
Iconic Gucci items

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If there's one item I had to say was the most popular, it'd be the Gucci belt. No matter what your style or tastes, there's a GG belt for you. From pared-back black to the embellished bejewelled versions, this is one piece that's popular among celebrities and influencers alike. 

THE LOAFERS
Iconic Gucci items

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The Horsebit loafers aren't new to Michele's reign at the house, as they were originally created in the early 1950s, but, of course, the designer put his own spin on the classic shoe adding sparkle, heels, or faux-fur lined versions. However, if you still wanted the original design, that’s available too. 

THE SOHO DISCO BAG
Iconic Gucci items

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There wasn't a fashion editor around who didn't own this bag when it was first launched in 2014. 

THE SCARF
Iconic Gucci items

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Perhaps one of the oldest pieces in this list, the Gucci silk scarf design has been reimagined plenty of times. 

THE LOGO T-SHIRT
Iconic Gucci items

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Cast your mind back to 2016 and you'll probably remember a lot of influencers wearing the Gucci T-shirt (or at least an iteration of it). Essentially, it was a T-shirt with the Gucci logo on the front—pretty simple, really. But it became the It instagram item of the moment. While its popularity has definitely died down, we've still got a soft spot for it.

THE HORSEBIT BAG
Iconic Gucci items

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Another classic item from Gucci's 1950's archive is the Horsebit bag. It comes in the classic Gucci print as well as stripes and zebra. 

THE MARMONT BAG
Iconic Gucci items

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Another 2016 hit, the Marmont bag is a classic shoulder flap bag. It was also one of the most popular selling items from the fashion house in 2017. You can get the handbag in an array of different colours and sizes. From mini to large and cream to pastel rainbow hues, there's an option for every taste. 

THE DIONYSUS
Iconic Gucci items

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Perhaps one of the chicest bags the label stocks, the Dionysus is one of the bags created in one of Michele's first-ever collections. It blends the "grandma meets cool girl" aesthetic perfectly. 

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