Ask a group of friends what makeup product they can't live without, and nine times out of 10, they'll say mascara. Why? It enhances your natural lashes and gives that wide-eyed ("I'm not completely exhausted, honest") effect. But a new trend is emerging in the fashion world, and it calls for skipping mascara altogether. Fashion girls have taken to ditching their once-trusted mascara in favour of a bold red lip, and to be honest, I'm all here for it. Red lipstick instantly makes you look more put-together, more alive and 100 times chicer. Magic.
Although you'll find people all over the fashion industry who take this tack, one of the women in particular who inspired me to finally ditch my trusted Milk Makeup Kush High Volume Mascara (which, let me tell you, takes a lot of effort) is ASOS insider Lesley. I asked her why she opts for lip makeup over eye products, and she told me she loves the way French women wear minimal makeup with strong lipstick. We're betting it's because it drives all the attention to the lips without looking too overdone.
Sounds like a win-win, right? Now you can wear bright, colourful clothing with your trusty red lipstick and won't even have to take off your stubborn mascara at the end of a night. Scroll to see some of my favourite red lip–no mascara looks, and then shop lipsticks you can try out over the bank holiday weekend.
I first spotted this trend on the beautiful TyLynn Nguyen and immediately went to re-create it that evening. TyLynn has long lashes (which could be down to genetics or a lash lift), but if you're not blessed with curl or length, try using a lash curler (I love this Kevyn Aucoin one) to add some drama to your eye area before applying a classic red.