Earlier this year, you might recall Instagram going into something of a meltdown all because of a bright pink dress. When Kendall Jenner debuted the frothy tulle creation from H&M's collaboration with Giambattista Valli we saw regrams, comments, likes and wish lists go into overdrive. It was like the fashion world had never seen a fuchsia frock before.
Since that point, I've noticed this OTT shade (let's call it "shocking pink" in homage to the fact that it first came to the fore via legendary designer Elsa Schiaparelli in the 1930s) cropping up everywhere. She described the colour as "life giving," and it would seem that many decades later its potency and power remains. Everyone is wearing it right now. From the shoe choices of the rich and famous (Victoria Beckham can't put her pink satin pumps down) through to the streets of fashion month (Milan was nothing if not a festival of fuchsia), this colour is trumping many of the season's hottest bets to become a front-runner.
What has been particularly interesting is the vast range of women wearing these bright pink pieces. It has become a particularly popular choice for the over-40 A-list set (Tracee Ellis Ross, Cate Blanchett, Julianne Moore and many others have been leaning on it for public appearances recently), but you'll just as easily find a lineup of 20-somethings styling it out on Instagram.
Regardless of age or personal style, this hue can work for you. So below are some pointers as to how to wear it to its best potential—keep scrolling to see all of the best bright-pink outfit ideas.
Try Pink Tailoring
Style Notes: If pink feels too whimsical for you, I'd suggest looking to tailoring, like Julianne Moore's suit. The sharper lines offset the pretty colour.