And You Thought Fashion People Only Wore Black…

As far as fashion myths go (and there are a lot of them, for some reason), the idea that industry people only wear black has to be one of the funniest in 2018. From Technicolor dream coats (the most common form these loud colours are spotted in) through to more specific pieces (purple and lilac trousers are particularly popular right now), there are countless colourways currently in demand, and they're all being showcased by the very same women at the very epicentre of this falsehood. On the global streets of fashion week (there's always a catwalk show happening somewhere), you'll find hundreds of new hue formulas—29 of which we've charted here.

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(Image credit: The Style Stalker)

When you feel like your colour and print clash is getting OTT, just add sombre tailoring.

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(Image credit: Getty Images)

Stylists often diffuse striking hues with white basics. Exhibit A: this turquoise jacket–and–white roll-neck combination.

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(Image credit: The Style Stalker)

Purple pants = our new obsession. There's a great Gucci pair, should you also feel inclined to try them out.

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(Image credit: The Style Stalker)

When the rest of your outfit is neutral, it is the prime time to whip out a fun faux-fur coat in a fabulous colour.

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(Image credit: The Style Stalker)

Unexpected colour combinations are the Scandi girl's greatest skill—try mauve and pea-green sometime soon.

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(Image credit: The Style Stalker)

Neon + denim. It just works.

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(Image credit: The Style Stalker)

Top and tail the calmer colours in your wardrobe with a vibrant knit and jewel-coloured shoes.

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(Image credit: The Style Stalker)

Yes, fuschia works with black shoes and lilac isn't just worn by grannies.

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(Image credit: The Style Stalker)

Sometimes it's a case of going all in on the trend, even if that means thinking through every possibly accessory combination.

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(Image credit: The Style Stalker)

Top tip: Choose the spectrum of colours you want to work with and go tonal—this look is a perfect ode to blue.

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(Image credit: The Style Stalker)

Who says you have to stop with your clothes? There are bright hair trends to tackle this year too.

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(Image credit: Getty Images)

The chicest way to inject a power colour into your wardrobe is simply with a bold blazer. Right now there are plenty of options on the high street.

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(Image credit: Getty Images)

Fresh acidic shades always work well together, so feel free to combine lemon, lime and orange (even outside of the summer months).

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(Image credit: The Style Stalker)

Anoraks are trending (bet you didn't think we'd say that), particularly in bright sporty shades like this one.

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(Image credit: The Style Stalker)

An all-red outfit always works in tandem with black shoes and a plain beige coat.

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(Image credit: The Style Stalker)

See what we mean? You can always swap your trusty black ankle boots for something more adventurous though.

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(Image credit: The Style Stalker)

Another combination the fashion crowd can't get enough of—Millennial Pink and scarlet.

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(Image credit: The Style Stalker)

However, the more directional dressers out there are now introducing orange—and lots of it.

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(Image credit: The Style Stalker)

Whether warm cardigan, layered blazer or full-length wool coat, the message on how to wear brights right now is loud and clear: Wear them when it's cold out.

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(Image credit: The Style Stalker)

A wild formula of brights and mismatched prints can always be tamed by slouchy denim and sneaks.

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(Image credit: The Style Stalker)

The drama of black and red never fades—you don't have to coordinate with your BFF to make an entrance.

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(Image credit: The Style Stalker)

Mustard is one of the more offbeat colours taking up space in many a cool wardrobe—we've actually noticed it sneaking up as a trainer trend.

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(Image credit: The Style Stalker)

When in doubt, throw a shiny red mac at the situation.

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(Image credit: The Style Stalker)

In essence, the new rules are that there are no rules—so where you'd usually think twice, give a new formula a go and see how it makes you feel.

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(Image credit: The Style Stalker)

Lavender and lipstick red—it's the spring pairing you're going to see a lot during fashion month.

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(Image credit: The Style Stalker)

Pastel coats are the perfect way to shake off the dull winter weather—and that's before you even get to spring-y prints, ankle boots and tinted sunglasses.

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(Image credit: The Style Stalker)

Loose layers always tend to look cooler when it comes to bright colour combinations.

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(Image credit: The Style Stalker)

Who knew aquamarine, pale turquoise and shades of orange and red could be such perfect partners?

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(Image credit: Style Du Monde)

Another styling trick we've deduced from these vibrant street style looks—snake print is the new neutral to be worn with look-at-me coats.

Hannah Almassi
Editor in Chief

Hannah Almassi is the editor in chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits.

Hannah currently resides in Eastbourne with her photographer husband, incredibly busy son and highly Instagrammable cat.