Any self-respecting Sex and the City fans will remember the episode where Carrie boldly declared that no Manhattan woman would be caught dead wearing a scrunchie. But if the series were still running, we bet she'd be eating her words, because the humble scrunchie has become the accessory du jour for fashion's cool girls. No, we kid you not.
Naturally, Hollywood ingénues like Bella Hadid and Lily-Rose Depp have led the way, using a classic towelling style to elevate their athleisure looks. But the trend is also gaining momentum with influencers on Instagram, where it's been given a decidedly chic Parisian spin. Check out the girls putting the scrunchie trend on the trail below for tips on how to style yours.
Style Notes: French brand Maison Cleo sends out a scrunchie with every order in the same print as your look of choice. The brand's poster girls wear the '80s throwback by using it to pull their tresses into high ponytails.
Style Notes: If you're feeling more practical, use your scrunchie to frame a classic low-slung ballerina-style bun. The golden rule is to keep the rest of your look polished and minimal for an air of nonchalance, minus the gym vibes.
Now keep scrolling to shop our edit of the best to buy now.