The 4 Golden Rules of Shopping at Urban Outfitters

We like to think of ourselves as being pretty well-versed in all things online shopping. Considering we spend a good part of our day traipsing new-in sections looking for the latest must-haves (for professional purposes, naturally), our brains are like an intricate fashion filing system. Sometimes it can help us spot a new trend that's coming to fruition or a celebrity wearing something we swear we saw at H&M two weeks ago.

This retail back catalogue has certainly served us well, but in an attempt to remain at the top of our game, we've taken it upon ourselves to ask some of our shopping buddies for tips on how they find the best pieces on their favourite websites. Alex Steadman of The Frugality previously took time to show us the ropes over at Next.co.uk. Now we've set our sights on Urban Outfitters, and Hannah Crosskey from A Fashion Fix is graciously offering to serve as our guide.

From It dresses to vintage Levi's, keep scrolling to discover our expert tips on how to shop Urban Outfitters like a pro.

1. DENIM SHOULD BE YOUR FIRST GO-TO

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(Image credit: @hannahcrosskey)

"I think Urban Outfitters has one of the strongest denim collections on the high street. I have the same pair of culottes in a couple of colours, and I absolutely adore them," Hannah Crosskey tells us.

Related: How I'm Wearing Jeans and Heels for the Foreseeable Future

2. EXPLORE THE BRANDS IT STOCKS (OFTEN BEFORE ANYWHERE ELSE DOES)

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(Image credit: @hannahcrosskey)

"Urban Outfitters manages to secure so many exclusives from my favourite brands, so it makes sense I check there for new wardrobe additions before I even think about shopping elsewhere. It's also my secret hot spot for finding pieces that have sold out everywhere else. My Faithfull jumpsuit, for example, was totally sold out in my size on Net-a-Porter, but I managed to track it down at UO," reveals Crosskey.

Related: I Dare You Not to Love These 4 Autumn Dress Trends

3. THE DRESSES ARE JUST SO GOOD—ESPECIALLY IN THE SUMMER

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(Image credit: @hannahcrosskey)

"While you'll likely find me in separates and tailoring, if I'm in a dress, chances are I got it from one of three places, Urban Outfitters being one of them. I wore this green tea dress to death during the summer, but now I have my eye on a few new styles," says Crosskey.

4. DON'T IGNORE THE VINTAGE SECTION

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(Image credit: @hannahcrosskey)

"One of the ultimate Urban Outfitters highlights is the Urban Renewal section. I don't have the patience to shop for vintage pieces, and online, I have no clue where to start, so I always head straight to Urban Renewal to get my fix. My favourite find? My vintage Levi's, but I also love how they take old fabric and turn it into something new. As I'm becoming more conscious about my clothing's sustainability, it's great to see such a prolific brand doing the same," Crosskey tells us.

Now that we're familiar with Urban Outfitters' latest additions, let's see what other shops have in their new-in sections this week…

Maxine Eggenberger
Deputy Editor

Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.

Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.

Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.