Is the thought of this week's major discount extravaganza making you feel slightly antsy? You’re not alone. Christmas is still a month away, yet we’re told that the optimum time to shop! shop! shop! is almost here. The thought of huge, exciting cuts with no shopping list to back it up is slightly terrifying—not to mention enough to give us the biggest case of FOMO of 2017.
Which is why it’s time to get our heads out of the sand, find out what’s top of every expert's wish list and get planning our Black Friday assault with military precision. It’s really not that hard when you know how. We’ve tapped up the experts for some sound tips and advice for not getting distracted and how to gift others—and perhaps ourselves—with cut-price success this November.
Keep reading to get some expert advice on how to shop the Black Friday sales.
1. Get registered.
“Become a member of your favourite sites in advance,” says Katherine Ormerod, former Lyst editorial director and Instagram influencer. “You’ll get email notifications when the sales start, and in most cases, you’ll be able to save the items you want in a wish list, ready to pull the trigger when they get reduced. Having your billing and shipping addresses and credit card details already stored will save you precious time on the day.”
2. Consider 2018's trends.
As a well-known stylist tells us, “Shirting will continue to be a key trend for S/S 18, with exaggerated proportions, embellishment and key design details for the season.”
3. Don't play it safe.
While many experts advise on sticking to classics when there are generous markdowns, Katherine Ormerod points out that sales aren’t for buying staples you would normally buy anyway. “In my view, markdowns offer an opportunity to upgrade the general quality of my wardrobe in a way I wouldn’t normally be able to afford to do. I’ve got my eye on cocktail dresses from Rachel Comey, coats from Carven and Isabel Marant knits—none of which are basic, boring or particularly ‘classic.’ That doesn’t mean that I won’t wear them out; more importantly, it does mean they won’t fade into obscurity in my already over-stacked wardrobe.”
4. Shop with 2018 in mind.
Going away next summer? It might sound mad to buy beachwear now, but it’s more realistic than a showstopping sequinned gown at 50% off that you will certainly have no occasion to wear. Katherine Ormerod suggests seriously considering sunglasses and summery dresses too. “While you won’t have that immediate retail rush of wearing your new purchase, come summer, you’ll be almost unbearably smug.”