"Keep a cool head," says Frankie Graddon, fashion and beauty editor of The Pool. "Don't just buy something because it's got money off. Only buy it if you'd still want it at full price. I avoid sample sales and flash sales because it's easy to get caught up in the moment and waste money. Collate your options and really think about whether you really want it and if it's worth it."
She adds, "I remember reading a tip years ago that said before you buy anything new, try to mentally pair it with three things in your wardrobe. If you can do it, then the piece is worth buying. If not, then step away. I try to stick to this as much as I can."