Everyone in Our Private Facebook Group Is Talking About This Website

At Who What Wear UK, we have just launched a shopping group called So… Should I Buy This? where our readers can have some help making decisions in the changing room. One brand that kept being shared again and again in the group (and that wasn't even on my radar until recently) was SilkFred. The shopping site, which stocks dozens of smaller independent brands, was launched seven years ago by Emma Watkinson when she was only 24 years old. With over 200,000 followers on Instagram and over 600,000 on Facebook, it's now a powerful shopping force.