At Who What Wear UK, we have just launched a shopping group called So… Should I Buy This? where our readers can have some help making decisions in the changing room. One brand that kept being shared again and again in the group (and that wasn't even on my radar until recently) was SilkFred. The shopping site, which stocks dozens of smaller independent brands, was launched seven years ago by Emma Watkinson when she was only 24 years old. With over 200,000 followers on Instagram and over 600,000 on Facebook, it's now a powerful shopping force.
If, like me, you're new to SilkFred, keep scrolling for tips for the best ways to navigate it.
There are dozens of brands on SilkFred, so it can be a little overwhelming, but an easy way to sort through the list is to use the popular brands tab. Dancing Leopard seems to be the number one seller for SilkFred and is a must-try brand for printed dresses.
On our shopping Facebook group, our readers regularly post SilkFred jumpsuits and tell us that this is one of their favourite places to shop for them. The above leopard-print style from Never Fully Dressed is our personal favourite.