At Who What Wear UK, we have just launched a shopping group called So… Should I Buy This? where our readers can have some help making decisions in the changing room. One brand that kept being shared again and again in the group (and that wasn't even on my radar until recently) was SilkFred. The shopping site, which stocks dozens of smaller independent brands, was launched seven years ago by Emma Watkinson when she was only 24 years old. With over 200,000 followers on Instagram and over 600,000 on Facebook, it's now a powerful shopping force.
If, like me, you're new to SilkFred, keep scrolling for tips for the best ways to navigate it.
1. How to Find the Best Brands Quickly
There are dozens of brands on SilkFred, so it can be a little overwhelming, but an easy way to sort through the list is to use the popular brands tab. Dancing Leopard seems to be the number one seller for SilkFred and is a must-try brand for printed dresses.
2. If You Love Prints, This Site Is for You
If you love printed midi dresses, then SilkFred is a go-to brand for you. The brand offers items that are particularly vibrant, and it seems like every other piece is printed.
3. The Trick to Discovering Trending Pieces
No one wants to trawl through thousands of pieces, so the most-loved tab is a handy time-saving tool.
4. Jumpsuits Are a SilkFred Staple
On our shopping Facebook group, our readers regularly post SilkFred jumpsuits and tell us that this is one of their favourite places to shop for them. The above leopard-print style from Never Fully Dressed is our personal favourite.
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