The Golden Rules of Finding the Best Pieces on Next

Next might not be considered the most buzzed-about shopping destination these days, but the website is a treasure trove of fashion-forward pieces you'd think were from Zara. We have noticed that Next is slowly taking over our Instagram feed—and eagle eyes may have also noticed that fashion bloggers such as Alex Stedman of The Frugality are showing it's a high-street brand not to be overlooked, especially this season. The problem with shopping on Next is the sheer volume of products, which make it difficult to sift through to find those golden items. Keep scrolling to see our expert tips on how to find the best pieces in Next, and shop our edit.

Alex Stedman of The Frugality tells us, "I buy a lot of footwear from Next. They do some great shapes, and they're much more comfortable than other stores. (I got some red suede block-heel ones last year, which I still love!) Make sure you look for quality fabrics like suede and leather rather than faux, as these styles can often look a bit cheap."

The boots are particularly strong this season—we love these berry-coloured slouchy boots.

In September, Next launched a new premium brand, Label/Mix, which sees the high-street brand collaborate with a number of designers. For the first season, Next teamed up with Teatum Jones and Rejina Pyo, and street style stars Kate Foley and Laura Jackson fronted the campaign. 

Did you know you could buy Warehouse, Mango, Adidas trainers and Nike leggings on Next? There are dozens of fashion-favourite brands available on its site, so this is actually an amazing secret place to hunt for that sold-out Warehouse dress and the Mango boots every other blogger is wearing.

As mentioned above, due to the sheer volume on Next, it can be difficult to find the key hero pieces. As well as following @nextofficial on Instagram, we recommend looking at the Style Stories section on the site, where key new drops are called out, such as Sinead Crowe's heritage check coat.

Keep scrolling to shop our edit of the best pieces from Next.

Next up: the six menswear items we wear every week.