If you know it already, it's possible you might think that Monki is a shopping destination for teenagers. However, dig a little deeper (like we do with every store every day), as it does so much more than slogan crop tops and Kylie Jenner–esque sportswear. Monki is the most experimental brand within the H&M group—unlike COS and Arket, here you'll find vinyl trousers and the season's It coats, however, it also does amazing Scandi basics and wear-everyday classics, such as Chelsea boots and the perfect culottes.
To help you shop Monki like a fashion editor, we have put together the seven key things that everyone should consider adding to their wardrobe from Monki in 2018 and beyond. Here's how to shop the store to its best potential…
1. You'll Never Want to Take Off the Faux Shearling
Insiders know good jumpers when they see them, and Monki's reasonable prices and trend-hitting designs really shouldn't be kept a secret. Fashion model Pia has selected a particularly great varsity knit for £25 but we're also into their rainbow stripes, pastel colours and oversized cardigans.
3. Its Footwear Department Is an Untapped Gold Mine
The perfect Chelsea boots for £40? Sounds like an urban shoe myth right? Monki's ankle boots, available in patent leather and croc-effect, never stay in stock for long—and that's still the case even though they were first introduced last year. Should you miss out on them, there are many other good options, like Chloe's Kitten Heel Boots (£45) pictured above.
4. It's the Best Place for Checked Pieces Right Now
You might think that Monki is the place to shop for your trend-led, weekend outfits, but we know many teachers and editors who lean on the high-street brand for their workwear wardrobe too. The Scandi brand masters minimal shirts, culottes, midi dresses and knitwear that are perfect for a smart workwear look.
6. It's Great for Curve and Versatile Sizing
Not only do some of the coolest curve women swear by Monki's wares (they go up to a size 20 or XL in many pieces), other shoppers have told us that if you are pregnant or your weight tends to fluctuate, Monki is your secret shopping weapon. Many of the pieces are flexible in size, as they have elasticated waistbands, crafted in stretchy fabrics or are cut to be oversized. So you can pay less attention to the size labels and more to what feels good on any given day.
7. Their Trends Are Always Ahead of the Curve
From being the first to tap into a more radical accessorising idea through to more offbeat clothing choices (like Clem's vinyl jacket pictured above), you can always rely on Monki to inject a little something strange into their latest drops. Be bold and take a chance on a mad new piece that everyone else will catch up on months later.