How Fashion People Ensure They Get Cult Items Before They Sell Out

One of the most frustrating things about shopping in an Instagram age is that items can become cult favourites overnight, and waiting lists can spiral before you've had time to enter your credit card details. The one way to guarantee that those pieces you want won't sell out is to shop through Moda Operandi's trunkshows, where you can pre-order designer collections straight from the runway.

"When we first launched, the focus was to give women the power to shop an entire collection," explains Moda Operandi's founder, Lauren Santo Domingo. "A simple concept that, shockingly, no one had thought of yet. I had been given access to the runway, so why not share that privilege with everyone else?"

These previews also have a benefit for designers too. "The other side was the goal to create a company that worked within the industry while helping designers to grow," Santo Domingo shares. "Early in my career, I saw how difficult and costly it is to launch and produce a collection. Moda Operandi is a not only a viable revenue stream for designers but an excellent platform for emerging talent."

Placing orders six months in advance through trunkshows is a different way of shopping for most, so to guide you through the process keep scrolling for our guide for how to shop Moda Operandi's trunkshows.