I'll Tell You How to Shop Exactly Like a Fashion Editor


Collage Vintage

Any fashion editor will tell you the same thing: They hardly ever go shopping. Now, whether that's a truth or just a warped comparison in a world where we spend quite a great deal of time perusing products for our readers (and occasionally, accidentally, subconsciously purchasing stuff along the way) is up for debate. I'd agree that I don't really go shopping very often. I might head out if there's a special occasion coming up (like when you're searching for that ultimate wedding-guest dress) or ahead of fashion week's demanding outfit schedule, but I've learnt enough over the years to make my shopping jaunts—no matter how big or small, frequent or infrequent—worth it. I've had the phases where everything I've bought has been unworn, left to languish at the back of a closet with moth sachets and the tags still left on, but no more, my friends.

These days I buy items that I get heaps of wear out of. These days I manage to look after my clothes and make the most of them. These days I would consider myself to be a pretty effective shopper—and that would probably explain why I'm often hired by friends and family to assist them in their fashion quests (only yesterday was I helping my mum's BF locate her perfect winter coat, which we did in less than half an hour). So if you've ever wanted to know how to shop like a fashion editor, I think I've got the answers. Follow my step-by-step method below, then keep going to see the items I'd ideally buy right now if I weren't so busy typing.