8 Expert Shortcuts for Finding the Best H&M Buys—Every Time

Online shopping can be a bit of a minefield even for the most seasoned e-commerce experts out there. The sheer volume of choice can make you feel like you’re drowning in a tsunami of “new-in” buys; it’s a never-ending cycle of scrolling. Plus, if you’re like me, there’s always that feeling of FOMO which keeps you clicking until you reach the very last page. After all, what if a life-changing buy awaits you on page 12? The struggle is real.

To help you avoid online shopping fatigue, we’ve been revealing our top hacks for browsing the websites of Zara and ASOS, and this week, our focus is on H&M. There are plenty of must-haves to be found on its website, however, it’s definitely a case of having to wade through the multitude to uncover the hidden gems. With a little help from the Who What Wear team and some industry insiders, we’ve come up with the ultimate guide to shopping smarter at H&M online. From members’ clubs rewards to real life inspo, scroll down to get the insider know-how.