These 5 Influencers Always Repeat Their Outfits, and That's Why We Love Them

It's hard to remember a time when everything you mused, liked and—let's face it—ate, wasn't documented on social media. And the effects have certainly been felt where our wardrobes are concerned. For many, posing for an outfit photograph has become part of their daily routines. Some have carved impressive careers from doing so, but at what cost? As it turns out, a financial one.

Our obsession with showcasing our clothes has developed into a culture of excess, where many would choose buy new than be seen in the same dress for a second or third time. Don't take our word for it—just look at the facts. Carrying out a study in 18,000 households across 20 countries, Movinga asked participants to estimate the percentage of unworn clothes they have in their wardrobes. On average, those in the UK thought it to be 34%. The reality? A whopping 73% of their clothes went unworn. 

However, there are those who have long championed rewearing pieces they love. Of course, this isn't a groundbreaking idea, but it's refreshing to see on social media nonetheless. And with the rise of fashion rental platforms and secondhand shopping which seems to have peaked this year, we're hoping this is only the start of more healthy dressing habits. Scroll below to see some influencers who showcase how to rewear outfits on the regular, and who might inspire you to don some long-forgotten pieces in your own wardrobe. 


Natasha Ndlovu
How to Repeat Outfits:Natasha Ndlovu gets the wear out of her checked blazer



Natasha proves that a strong, checked blazer is worth the investment, as she's worn this style more times on her Instagram than we can count (almost always with a white camisole underneath).

One of the easiest ways to repeat your outfits is to invest in wardrobe basics that can be interchanged with one another. Emma is a prime example of this—these Breton stripe, blue jean, and black mule looks were worn ten months apart, but feel just as relevant. 

Ada Oguntodu
How to Repeat Outfits: Ada wears her River Island vinyl trench coat with pink pieces



Ada has worn her camel leather coat relentlessly lately. Her favourite pieces to pair it with are pink satin dresses and skirts, which creates a gorgeous colour pairing, as well as checked trousers and white footwear—all statement in their own right. 

How to Repeat Outfits: Ada wears her River Island vinyl trench coat with pink pieces


Erica Davies
How to Repeat Outfits: Erica Davies can't get enough of her & Other Stories dress.



Midi dresses are an integral part of Erica Davies's wardrobe, though the one she seems to reach for most-often is this purple satin style. The busy print allows for minimal styling—just add your favourite jewels and pared-back shoes. 

Monikh Dale
How to Repeat Outfits: Monikh Dale dons her Khaite cardigan at any given opportunity



Our interest in cardigans peaked this year, and have been a firm fixture in our outfit rotations since. Monikh, too, has been sporting her rust cardigan just about every week, and almost always with blue jeans. 

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