These 7 Influencers Always Repeat Their Outfits, and That's Why We Love Them

It's hard to remember a time when everything you mused, liked and (let's face it) ate wasn't documented on social media. And we've definitely felt the effects of social media on our wardrobes, as well. For many, posing for a photograph to show off an outfit has become a daily ritual. Some have carved impressive careers from doing so, but at what cost? As it turns out, a financial one.

Our obsession with showcasing our clothes has developed into a culture of excess, where many would choose buy new rather than be seen in the same dress for a second or third time. Don't take our word for it—just look at the facts. In a study of 18,000 households across 20 countries, Movinga asked participants to estimate the percentage of unworn clothes they have in their wardrobes. On average, those in the UK thought about 34% of their wardrobes were unworn. The reality? They hadn't worn a whopping 73% of their clothing. 

But there are those who have long championed wearing the pieces they love again and again. Of course, this isn't a groundbreaking idea, but it's still refreshing to see on social media. And with the rise of fashion rental platforms and secondhand shopping, we're hoping this is only the beginning of healthier dressing habits. Scroll down to see a handful of influencers who show us how to repeat outfits on the regular and who might inspire you to don some long-forgotten pieces in your own wardrobe. 

MONIKH DALE

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(Image credit: @monikh)

Style Notes: Our interest in dresses is set to continue well into autumn, and you needn't always fork out money to get your frock fix. Monikh Dale is just one influencer who repeatedly wears her frocks from previous years, which she's continuing to style in her minimal aesthetic. 

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(Image credit: @monikh)

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Natasha Ndlovu

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(Image credit: @natashandlovu)

Style Notes: Natasha Ndlovu proves that a strong, checked blazer is worth the investment, and she's worn this style more times on her Instagram than we can count (almost always with a white camisole underneath).

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(Image credit: @natashandlovu)

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Ada Oguntodu

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(Image credit: @ada_oguntodu)

Style Notes: Ada Oguntodu wears her camel leather coat relentlessly. Her favourite pieces to pair it with are pink satin dresses and skirts, which create a gorgeous colour combination, or checked trousers and white footwear—all statement pieces in their own right. 

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(Image credit: @ada_oguntodu)

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Emma Rose Thatcher

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(Image credit: @emmarosestyle)

Style Notes: One of the easiest ways to repeat your outfits is to invest in wardrobe basics that can be interchanged with one another. Emma Rose Thatcher does this best. She repeated this Breton-stripe look with blue jeans and black mules, and it looked equally relevant.

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(Image credit: @emmarosestyle)

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CHLOÉ PIERRE

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(Image credit: @chloepierreldn)

Style Notes: Chloé Pierre proves that versatile staples can work all year round, but you might have to switch out the shorts for full-length trousers in the cooler months. 

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(Image credit: @chloepierreldn)

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Léna Farl

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(Image credit: @lenafarl)

Style Notes: Cardigans are a year-round staple, particularly for French women. I continuously spot Léna Farl wearing this cropped, yellow Rouje style with jeans and gold jewellery. 

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(Image credit: @lenafarl)

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Jessica Skye

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(Image credit: @_jessicaskye)

Style Notes: Rain or shine, winter or summer, Jessica Skye wears this satin-skirt-and-white-top combo without fail. All she needs is a shoe switch and a woollen blazer to transition her monochrome ensemble from season to season. 

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(Image credit: @_jessicaskye)

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This post was originally published at an earlier time and has since been updated.

Next Up: Autumn/Winter 2021 Trends, The Most Important Fashion Looks You Need to Know

Maxine Eggenberger
Deputy Editor

Maxine Eggenberger is Who What Wear UK’s deputy editor and has over twelve years of experience in fashion journalism. She been creating engaging and elevated style content for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories, and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, works closely with influencer talent on content initiatives, represents the brand at industry events, and regularly contributes to social media. Previously, Maxine appeared on TV in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o. 


Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship, she was offered a position on the Look magazine fashion desk. She accepted, leaving university a year early in the process. She went on to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion writer along the way. She later served as Look’s acting Editor in Chief before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others. Maxine works remotely from her countryside home near Edinburgh.