11 Ways to Look Cooler Without Spending a Single Pound

I spend a great deal of time analysing and decoding the fashion prowess of cool people. I myself am incredibly uncool, but I'm certain I can sense it in others and find ways to translate it to you. There's no one thing that can create coolness, and more often than not, its a person's attitude, demeanour, backstory and how they hold themselves that can be the very truest definition of the word. However, there are certain fashion signs that can lead one in the right direction, should that be your aim.

What's more, coolness isn't dependent on It items, cult brands or must-have outfits. It's not about blasting through copious amounts of money or having a wardrobe that revolves each season like clockwork. It's really all about finding your personal style (something we talk a lot about here at Who What Wear UK). Now, there are some small but mighty updates and ideas you can take from your existing wardrobe to feel that little bit edgier on any given day. No spending required. From a simple shoe choice to an artful jumper tuck, keep scrolling to see the cost-free styling ideas that will never fail you.