There are certain girls (like sisters Cipriana Quann and TK Wonder, pictured above) that always leave me in awe of their innate coolness. It happens with Phoebe Philo. Chloé Sevigny. Solange Knowles. Debbie Harry. Kate Moss. Joan Didion. And a whole lot of French women. How do they do it? Where does it come from? Can it be achieved with clever clothing choices alone, or are some people just born cool while the rest of us are doomed to a life of mediocrity?
The fact is that coolness is ephemeral, hard to define using any other words and definitely comes from a confidence within, but I reckon you can hack your way to a certain point. This month we're focused on your personal style journey and the ways fashion can lead to or support your happiness—so above all else, let's remember that being joyful about what you wear is probably the best way to start. Whilst I'd love to offer up a one-size-fits-all formula for you to take away and use on those days where you've woken up on the wrong side of cool, here are some suggestions I've mused upon.
BEING (LITERALLY REALLY) COMFORTABLE IS COOL
There's nothing more naff, in my humble opinion, than someone struggling in clothes that are too tight or shoes that are too high to stride in… Extreme scruffiness isn't necessarily the answer (although on some that's definitely the epitome of cool), but there is a comfy, relaxed, happy-with-myself middle ground I think is easy to find these days. Why easy now? Well, there's been a steep rise in brands producing that breed of simple throw-on clothes: Think of COS and Weekday on the high street, for starters, or the proliferation of cool sneakers to chose from.
IT'S A CLICHE, BUT WEARING SUNGLASSES DOES MAKE YOU FEEL COOLER
It's an indisputable fact: sunglasses (when worn in the sun—please not indoors, at parties, etc.) do make you feel cooler. Whether it's the anonymity they offer or just the fact that the right pair can really frame one's face beautifully, we'll never know. Side note: Have you also noticed glasses chains making a comeback?
STICKING TO YOUR PERSONAL STYLE IS COOL
If your vibe is super '70s and '70s trends aren't appearing on the runways, who cares! If that's your style, that's your style, and more power to you for staying true to what's already in your closet. On the flip side, if you take great pride in being a chameleon and a trend hunter, go forth and conquer.
Not everyone will be on board with this style, but that's the point.
OWNING ITEMS THAT TELL A STORY IS ALWAYS COOL
Clothes that have meaning feel like they were destined to shine in 2018, whether it's your newfound interest in sustainable fashion brands or you're going down the Solange Knowles route of crafting an aesthetic related to your artistic outlook and creative place in this world. There's nothing cooler than being able to talk enthusiastically and positively about what you're wearing.
Let's pretend a fabulous regal nonna gave these to you.
IT'S DEFINITELY COOL TO BE KIND
Hugs—the hippest accessory in town right now. The industry has been through—and is still experiencing—a major shaking up, and one of the fantastic things to come out of that is our desire to surround ourselves with the good guys. BrownsFashion.com has basically made "It's Cool to Be Kind" its entire mantra, and we're down with that.
Who wouldn't give you a squeeze when you're wearing this?
SCREWING UP AND STARTING AN OUTFIT AGAIN DOESN'T MEAN YOU'RE NOT NATURALLY COOL
Ask any style maven and she'll probably tell you the same thing (every interview I've ever carried out with a fashion expert would back this up): It's really very normal to have to get changed and start again with some outfits. Cool fashion gurus don't always just fling stuff on—I'm certain that's a myth in need of crushing. Of course, I don't want to make you late for work or have your friends start uninviting you to things, so I'd suggest testing things out the night before.
What a little go-with-everything beauty.
BEING NONCHALANT IN 2018 IS KIND OF OVER—IT'S COOLER TO SMILE AND COMMUNICATE
Think of the hippest corners of creative culture over the decades, and there hasn't been a great deal of grinning captured on camera—but we'd like to think that's changing.
Get snap happy, why don't you?
WEARING THE SAME THINGS OVER AND OVER CREATES A CERTAIN COOLNESS
From the Olsen twins to Carine Roitfeld, there's absolutely nothing wrong with having favourite looks, items, brands or a formula to provide you with a handy uniform to live by.