Ah, Jeanne Damas, Anne-Laure Mais, Caroline de Maigret, Louise Follain… Our list of the French girls on Instagram we adore (read: stalk) could go on and on, and then on some. But how is it that their revered can't-quite-pinpoint-it vibe manages to even translate onto social media? How have these chic girls constructed their own visual fashion language without getting sidetracked by the many cult must-haves that come along each week be it a Gucci tee or smashed avocado on toast?
We've finally had a chance to find out from a French girl who is a pro at social media—Vestiaire Collective's head of social, Margaux Avril, agreed to spill les haricots. Right now the Paris-based luxury resale site is talking about The Art of French—from the way these girls are savvy shoppers when it comes to hunting down classics through to the fact that this summer it's all about wearing closed-toe flats (like Church's derby) with every hot-weather outfit.
So without further ado, let's see what Margaux thinks are the dos and don'ts behind any French cool girl's Instagram account.