7 Jean-Shopping Mistakes We All Make (and How to Avoid Them)

Paige Adams-Geller is—and has—an inimitable figure. She’s the instantly recognisable blonde-bombshell founder of her namesake brand. She is also the owner of the perfectly proportioned super-neat body that has launched a thousand-and-one perfect cuts thanks to her tenure as a denim fit model and consultant. It’s no surprise that her expertise developed into branching out with a line of her own in 2005—this is a woman who, quite literally, knows the business (and your jeans) inside and out. And as such, it’s also no great wonder that she has A-list fans and regular girls alike flocking to her Paige creations—whether classic denim or from a growing lifestyle range of ready-to-wear. No doubt you watched our exclusive behind-the-scenes video on the set of her latest campaign, fronted by Paige’s new girl, Rosie Huntington-Whiteley.

So when Paige crossed the pond from L.A. to London for a brief pit-stop, we knew we had to tap into her talents. Nothing wardrobe-related can be quite as frustrating as never locating the perfect jeans for YOU—and that’s before we even talk about the process of trying them on. So here’s her sage advice on the topic at hand. Comfortable? Listening? Good.

Keep reading to find out the most common pitfalls you can avoid when denim shopping—and how to resolve them in a flash.