We all live for the Zara sale, but with employees keeping mum on the exact start dates, how's a girl supposed to plan for some shopping?
Thankfully, we have an insider who gave us some valuable tips on how to shop the Zara sale in the UK so expertly that you'll be guaranteed to get there first (and find the pieces you've been eyeing up all season). First up, you need to know that Zara's sales start online at 10 p.m. the day before the in-store sale begins. Alas, while there are some sale bits left, there are fewer pieces available now. So it's best to get some good tips on how to shop the sale once it comes back around again.
Our intel is that you should go for the things that'll be the most popular first. So opt for the higher-priced goods that will sell out quickly (e.g., cashmere, handbags, shoes and coats). "Other pieces like shirts are likely to still be around for the second markdown," recommends our insider. Just remember to try everything on beforehand so you know what to buy. And maybe even research trends for the upcoming season so you can see what will last.
If you're worried you won't be able to nab what you're after, there's good news: The stores often open early on sale days, so check with your favourite location. Also, if you don't live in the capital, you're more likely to find those popular pieces in the stores outside of London. Finally, don't forget to sign up for the Zara newsletter and follow the brand on Instagram, as these platforms will keep you updated on sales.
"Customers will always ask, 'Will you be getting more stuff like this?' Honestly, the staff will have no idea what the rest of the season will look like," our Zara source tells us. "Yes, there are key trends, but since Zara design, create and produce items and have them distributed within just a few weeks, there is no way you can predict what’s coming in. Managers will only know what’s coming in when they do the order for next week's stock." The message here? Don't rely on something going into the sale.
Although not technically sale merchandise, Zara does have a more affordable range called Special Prices—which will make you feel like you're buying discounted Zara goods thanks to the seriously friendly price-tags we can see here. Think £16 for a wear-anywhere jumper or £30 for a lightweight coat.
Right, got all that? Keep going to shop the pieces we hope will make the Zara sale next time around.