Zara is known for having three major sales: one in the summer months, one on Black Friday, and one that starts on Boxing Day. Naturally, we’re here to talk about the latter. Zara's Christmas sale is one of the best and there are a few rules you need to know. The sale normally starts on Christmas day on Zara's app—this proved to be true in 2023 with the sale rolling out on the app at 9pm followed by on-site at 10pm. The sale then launches in store in December 26 (aka Boxing Day).
Regardless of the brand or discounts, we always advise caution when it comes to shopping during markdowns, so you'll find a few tips and tricks for shopping the Zara sale below.
Firstly, have a look through your wardrobe and have a think about what you need and what works with your current pieces. Then, when browsing on the site, add pieces you love. But before you check out, it's worth thinking about how much wear you'll get out of them. A good rule is to know if you'll wear it 30 times or more, which is a great way to ensure you're shopping as mindfully and sustainably as you can.
Who What Wear UK's Editor in Chief Hannah Almassi wearing Zara jeans and a jumper.
If you want more pointers, we have an insider who gave us some valuable tips on how to shop the Zara sale in the UK so expertly that you'll be guaranteed to get there first and find the pieces you've been eyeing up all season.
Our experience has told us that you should go for the things that'll be the most popular first. So opt for the higher-priced goods that will sell out quickly (e.g., cashmere, handbags, shoes, and coats). "Other pieces like shirts are likely to still be around for the second markdowns," also recommends our insider. Remember to research trends before buying for the upcoming season so you can see what will last.
Aïda Badji Sané wearing a Zara jacket.
"Customers will always ask, 'Will you be getting more stuff like this?' Honestly, the staff will have no idea what the rest of the season will look like," our Zara source tells us. "Yes, there are key trends, but since Zara designs, creates, and produces items and has them distributed within just a few weeks, there is no way you can predict what's coming in. Managers will only know what's coming in when they do the order for next week's stock." The message here? Don't rely on something going into the sale.
Right, got all that? Keep going to see the pieces we're shopping in Zara's Boxing Day sale 2023.
WHAT TO BUY IN THE ZARA SALE
1. CLASSIC COATS
2. PREMIUM BOOTS
3. SPECIAL DRESSES
4. CLASSIC TAILORING
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This post was originally published at an earlier date and has recently been updated.