Zara is known for having two major sales: one in the summer months and that starts on Boxing Day. Naturally, we’re here to talk about the latter. Regardless of the brand or discounts, we always advise caution when it comes to shopping during markdowns, so you'll find a few tips and tricks for shopping the Zara sale below.
Firstly, have a look through your wardrobe and have a think about what you need and what works with your current pieces. Then, when browsing on the site, add pieces you love. But before you check out, it's worth thinking about how much wear you'll get out of them. A good rule is to know if you'll wear it 30 times or more, which is a great way to ensure you're shopping as mindfully and sustainably as you can.
Who What Wear UK's Editor in Chief Hannah Almassi wearing Zara trousers.
If you want more pointers, we have an insider who gave us some valuable tips on how to shop the Zara sale in the UK so expertly that you'll be guaranteed to get there first and find the pieces you've been eyeing up all season.
Our intel is that you should go for the things that'll be the most popular first. So opt for the higher-priced goods that will sell out quickly (e.g., cashmere, handbags, shoes, and coats). "Other pieces like shirts are likely to still be around for the second markdowns," recommends our insider. Also, remember to research trends before buying for the upcoming season so you can see what will last.
Aïda Badji Sané of Basics Touch wearing a Zara jacket.
"Customers will always ask, 'Will you be getting more stuff like this?' Honestly, the staff will have no idea what the rest of the season will look like," our Zara source tells us. "Yes, there are key trends, but since Zara designs, creates, and produces items and has them distributed within just a few weeks, there is no way you can predict what's coming in. Managers will only know what's coming in when they do the order for next week's stock." The message here? Don't rely on something going into the sale.
Right, got all that? Keep going to see the pieces we’re bookmarking in Zara’s Boxing Day sale.