Finding a Wedding Dress Can Be Overwhelming—This Is Where to Start

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(Image credit: @wethepeoplestyle)

Firstly, Congrats! If you’re reading this, it’s highly likely you’ve recently just experienced one of the most exciting moments of your life: the big proposal. Whether it’s just happened or you’re settling into being a fiancé after a few months, you’re probably still in that blissful bubble of celebrating with friends and family and perhaps slowly starting to think about where and when you want the nuptials to be. 

From experience, I found the most stressful time to be a few months in, when the scope of decisions you have to make suddenly hits and you realise you’ve probably never done this before (plan a wedding that is) and have zero idea where to start. Well, that’s where we come in. 

You‘ll want to start with the venue and date, so pin these down as soon as possible as your decorations—and dress—will sometimes depend on the vibe of the setting you choose, Rock My Wedding is a great source of inspiration. My advice would be to think about the photographer next, especially if there’s one you’ve got your heart set on from the off. I found this was the supplier that got booked up the furthest in advance. Then you’re on to the fun stuff—food, flowers and, of course, the dress. 

As this is our area of expertise, we thought we’d round up some of the most exciting, unique and under the radar dress designers of the moment to help kick off your search, along with some insider tips to help you cruise through the whole process feeling completely relaxed (that’s the plan, anyway).

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(Image credit: @pennygoldstone)

If you’re stumped for what style might be your thing, make your first appointment at a multi-brand store like The Wedding Gallery. Not only will you get the whole spoiling treatment, but they also have a huge range from simple and understated Charlie Brear numbers to, well, Oscar de la Renta and Vera Wang—there’s no harm in trying, right? And that’s my next tip. Try, try and try some more to get an idea of which cuts, fabrics and styles suit you—it may differ from the designs you had in mind.

If it’s a well-known designer style you’re after, keep an eye out for trunk shows, sample sales and even dress resale websites like Still White, especially if the dress you set your heart on is from a previous season. This is how Penny Goldstone found her Carolina Herrera number above, after all. Last but not least, if you’re really struggling, why not call in the help of White Dossier, the bridal styling concierge service responsible for helping fashion girls like Gemma Boner and Ariana Mateen source their wedding day wardrobes—by the looks of theirs, you won’t regret it. 

Shop Wedding Dresses

For Boho Brides

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(Image credit: @wethepeoplestyle)

Try: Grace Loves Lace, Made With Love

For Classic Brides

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(Image credit: @chiaraferragni)

Try: Monique Lhuillier, Mira Zwillinger

For Understated Brides

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(Image credit: @wethepeoplestyle)

Try: Charlie Brear, Andrea Hawkes

For Modern Brides

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(Image credit: @gem_boner)

Try: Rime Arodaky

For Fashion Brides

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(Image credit: @florriet)

Try: Emilia Wickstead, Cecilie Bahnsen

For Indecisive Brides

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(Image credit: @emilyjdawes)

Try: Emma Beaumont

If you have a very specific idea of what you want your dream dress to look like, or if you’ve tried on hundreds and still can’t find the perfect one, why not try a bespoke service like Emma Beaumont (the fashion insider’s current go-to) and design your dress yourself? All your stress will melt away after a meeting with the lovely Emma herself, and don’t worry—it’s not as expensive as you may think. 

Up next: This pre-wedding skincare routine gave me perfect skin for my big day

Emily Dawes
Affiliate Editor

Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for the Who What Wear brand.

Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.

Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.

When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.

Emily is currently on maternity leave.