How to Dress in Your 30s, by Two Chic Girls Who Have a Style Uniform

How to dress in your 30s? There are certain milestones that can shift your fashion perspective, but this particular birthday is definitely up there as a big one—whether you realise it or not. Changing requirements, emotionally maturing, juggling priorities, finding your sartorial comfort zone—these are all things that can shape, hone and perfect your wardrobe. And that's a great thing. But we realise it's not always the easiest thing. So, we enlisted a super-chic duo—who have passed the 30 mark and found fashion happiness—to reveal what it takes. Get ready to start incorporating the clever uniform mantras of Lou, 41, and Em, 34, of the fashion and lifestyle blog, A Style Album

“By your 30s, you’ve probably experimented with every trend going (whether it suits you or not), so it’s a good to time to strip it all back to what suits your shape, lifestyle and what outfits make you feel a million dollars,” Lou and Em explain. “The key is to have core pieces that work well together, ready-made go-to looks that make getting out of the house stress-free and without the entire contents of your wardrobe strewn across the floor—we’ve all been there.”

How to dress in your 30s: Em and Lou in jeans and tailoring


Victoria Adamson

Em (left) and Lou (right) in just a few of their favourite go-tos.

“Our uniform consists of good denim, a structured blazer, leather biker jackets, midi skirts, countless tees and a few key investment pieces. We tend to stick to a neutral colour palette of black, grey and white for our capsule wardrobe and invest in items that work hard for us… It’s all about the cost per wear!”

Don’t be scared of appearing boring. Some of the most stylish women in the world stick to a uniform—Emmanuele Alt with her denim, tee and jacket combos, Christine Centenara mixes leather and structured blazers regularly and Carine Roitfeld has nailed the pencil-skirt-plus-bodysuit look.”

Scroll down to see how the girls put their 30+ uniform to the test—and you shop their key pieces too.

Uniform Idea #1: A Strict Colour Palette + Standout Shoes
How to dress in your 30s: wear a strict monochrome colour palette with statement shoes


Victoria Adamson/A Style Album

On Em: Dodo Bar Or top; Topshop Moto Stepped Hem Bazter Jeans (£42); Saint Laurent Babies Lace-Up Sandals (£470)

On Lou: Balenciaga biker; Chloé Silk-Blend Georgette Midi Skirt (£563); Malone Souliers shoes

“This Balenciaga leather is my hero piece—I love how it can instantly make any outfit cool,” says Lou. “I have a weakness for shoes too, and Malone Souliers is my current go-to brand.”

Uniform Idea #2: Grey Sweatshirts Go a Long Way
How to dress in your 30s: Louise Redknapp in ripped jeans and a grey sweatshirt


Victoria Adamson/A Style Album

On Lou: Topshop Brushed Sweatshirt (£22); Frame Le Garçon Jeans (£161); Chanel bag

“Grey sweatshirts are something we buy season after season. Great teamed with denim or a leather pencil skirt, dressed up or down,” says Lou.

Uniform Idea #3: Wearable Investment Shoes
How to dress in your 30s: Lou and Em wearing classic Chanel slingbacks with jeans


Victoria Adamson/A Style Album

On Lou and Em: Chanel slingbacks

“These Chanel’s have not left our feet since we bought them. If you buy investment pieces, make sure you wear them to death,” advises Em.

Uniform Idea #4: Add Tailoring to Casual Looks
How to dress in your 30s: add a tailored blazer to raw-edged jeans


Victoria Adamson/A Style Album

On Em: Camilla and Marc Caustic Blazer (£440); ATM Slub Crew Neck Tee (£59); Topshop MOTO Stepped Hem Straight Leg Jeans (£42); Goyard purse; Chanel shoes

“A structured blazer is power dressing at its best,” says Em.

Uniform Idea #5: Add Interest With Texture Clashes
How to dress in your 30s: try adding interest with texture clashes


Victoria Adamson/A Style Album

On Em: Whistles jacket; Endless Rose Lace Dress (£49); Tom Ford sunglasses; Chloé Susanna Leather Ankle Boots (£825)

On Lou: Dodo Bar Or Farid Tassel-Trimmed Silk Top (£335); Frame Denim jeans; Chanel bag; Jimmy Choo Agnes Pumps (£395)

Love the girls’ ideas? Then get shopping some of their top picks in the gallery below…

A long-lasting sweatshirt doesn’t have to cost the earth.

The new version of the much-adored pumps.

This timeless piece could be straight from a ’70s archive.

Less distressing makes relaxed jeans appropriate for a more sophisticated affair.

Joseph’s biker jackets are loved by those in the know.

Use a pair of statement shades to punctuate a pared-down look.

The brand Dodo Bar Or is great for packing on your holiday trip.

Chunky, comfortable heels allow you to spend more time on your feet.

Every wardrobe benefits from a white-lace dress.

Trust us—these pieces are a perfect start to your capsule wardrobe.

This piece was originally published at an earlier date and has since been updated.

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