How to dress in your 30s? There are certain milestones that can shift your fashion perspective, but this particular birthday is definitely up there as a big one—whether you realise it or not. Changing requirements, emotionally maturing, juggling priorities, finding your sartorial comfort zone—these are all things that can shape, hone and perfect your wardrobe. And that's a great thing. But we realise it's not always the easiest thing. So, we enlisted a super-chic duo—who have passed the 30 mark and found fashion happiness—to reveal what it takes. Get ready to start incorporating the clever uniform mantras of Lou, 41, and Em, 34, of the fashion and lifestyle blog, A Style Album.
“By your 30s, you’ve probably experimented with every trend going (whether it suits you or not), so it’s a good to time to strip it all back to what suits your shape, lifestyle and what outfits make you feel a million dollars,” Lou and Em explain. “The key is to have core pieces that work well together, ready-made go-to looks that make getting out of the house stress-free and without the entire contents of your wardrobe strewn across the floor—we’ve all been there.”
Em (left) and Lou (right) in just a few of their favourite go-tos.
“Our uniform consists of good denim, a structured blazer, leather biker jackets, midi skirts, countless tees and a few key investment pieces. We tend to stick to a neutral colour palette of black, grey and white for our capsule wardrobe and invest in items that work hard for us… It’s all about the cost per wear!”
“Don’t be scared of appearing boring. Some of the most stylish women in the world stick to a uniform—Emmanuele Alt with her denim, tee and jacket combos, Christine Centenara mixes leather and structured blazers regularly and Carine Roitfeld has nailed the pencil-skirt-plus-bodysuit look.”
Scroll down to see how the girls put their 30+ uniform to the test—and you shop their key pieces too.
“This Balenciaga leather is my hero piece—I love how it can instantly make any outfit cool,” says Lou. “I have a weakness for shoes too, and Malone Souliers is my current go-to brand.”
“Grey sweatshirts are something we buy season after season. Great teamed with denim or a leather pencil skirt, dressed up or down,” says Lou.
Victoria Adamson/A Style Album
On Lou and Em: Chanel slingbacks
“These Chanel’s have not left our feet since we bought them. If you buy investment pieces, make sure you wear them to death,” advises Em.
“A structured blazer is power dressing at its best,” says Em.
Love the girls’ ideas? Then get shopping some of their top picks in the gallery below…
A long-lasting sweatshirt doesn’t have to cost the earth.
The new version of the much-adored pumps.
This timeless piece could be straight from a ’70s archive.
Less distressing makes relaxed jeans appropriate for a more sophisticated affair.
Joseph’s biker jackets are loved by those in the know.
Use a pair of statement shades to punctuate a pared-down look.
Chunky, comfortable heels allow you to spend more time on your feet.
Every wardrobe benefits from a white-lace dress.
Trust us—these pieces are a perfect start to your capsule wardrobe.
This piece was originally published at an earlier date and has since been updated.