Zara—despite its high-street status—can genuinely claim to have produced many iconic items over the years, and we've lamented the times we've foolishly missed the boat and let something sell out. Week in, week out, those genius Zara pieces pop up on our Instagram feeds, but by the time we've spotted one, fallen for it and attempted to actually try to get our hands on it, more often than not it’s long gone with no sign of returning. And so, we've often found ourselves browsing the virtual rails of eBay, wondering who else is out there doing the same thing. We reached out to the resale site to get the latest stats—and it turns out there's a very lucrative Zara-based secondhand market out there.
The retailer has seen over 140,000 Zara-related items sold within the last three months, with a further 500,000 items still up for grabs. Not only that, eBay has identified 30,000 to be dresses alone and by our calculations, that’s five items every hour. After frocks, you'll find the order of popularity runs as follows: jackets, jeans, trousers and blouses. So this intel—thanks to the many savvy girls helpfully reselling their wares en masse—would indicate to us that you’re highly likely to snap up the Zara dress that got away.
Soraya Bakhtiar in a Zara top and skirt.
So what's the best strategy to secure Zara's hottest items? If in doubt, always bookmark and/or buy now to avoid missing out (signing up for alerts is our preferred method). And if you're still not quite quick enough, it looks like getting creative and heading over to eBay for a specific item search sounds like a good plan.
In celebration of strategic shopping, we’ve rounded-up what we predict to be smart Zara buys to wear now and sell later (if you want to).