Let’s face it—shopping for a new pair of jeans can be daunting, which is why we’re declaring this week Denim Week on Who What Wear UK. For the next seven days, we will be equipping you with all the info you could possibly need so you will be excited to start your hunt for your next pair (or pairs) of jeans.
I spend at least half of my week wearing jeans, but I usually rotate between the same two pairs (in case you're wondering, that's a pair of J Brand Selena cropped bootcut jeans and Weekday straight-leg jeans). Having said that, I have a drawer with at least 16 pairs in it (including one pair of J Brand flares I've kept from when I was 17 that haven't fit since I hit my 20s). Clearly I'm in need of a denim cull, but before embarking on such a daunting journey, I decided to turn to London's denim experts to discover how many pairs you really need, plus the key styles you should always keep on standby, even if you're a little bit bored with them right now.
These three women are quite possibly the biggest denim geeks in the UK, so they own a lot of denim (spoiler alert—I spoke to one designer with a cool 100 pairs in her collection). Together they've tried on almost all the denim out there, and so despite their huge collections, they know how to build the ultimate capsule denim wardrobe. Scroll below to discover how many pairs of jeans you should own, according to London's denim experts.