The Instagram It Brand You Can Buy on a Zara Budget

For professional and personal gratification, I spend countless hours a week scrolling through Instagram. More of a hobby than a time filler, I love nothing more than finding new stylish people to follow and fresh brands to buy into. And this week, after spotting a beautiful knit, featuring block shapes in powder blue, turquoise, cream, chocolate and tan, the trail I followed led me to a brand I'd long since forgotten about. A brand that, for autumn/winter 2018, appears to have significantly upped its game.

Now that you're suitably obsessed with House of Sunny, meet the other brands making waves on Instagram this week.

Opening Image: House of Sunny